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Seo Writing - Why Keyword Stuffing And Seo Writing Don't Blend Well
Keyword stuffing examples Let's use an entirely fictitious example. John has a blog and he wants it to rank well for the search term "that is" (I told you this was an entirely fictitious example). He needs to ensure that whenever someone goes to Yahoo! or Google and types "that is" in the search box, he/she will find a link to John's blog, preferably on the first result page. What is John to do? He searches for search engine optimization techniques and comes across Nick's blog. Nick labels himself as a controversial blogger who tells readers the dirty truth that other bloggers supposedly hide from the audience. Impressed over Nick's style, John reads all of his articles. Among those, John finds tips on "how to write for search engines." He takes notes and decides to apply those tips to his own blog posts right away. This is what the first post written by John after his discoveries looks like: "I'd like to say that is really important to me that you go there. That is, if you don't go, what can you expect? That is, when you don't know what you're doing, that is, what you should do, that is something you should look into. You never know what to expect when that is not what you were hoping for." As you can see, John put a lot of effort into repeating the term "that is" as many times as he could, even when it wouldn't make any sense to readers and/or wouldn't add anything to the message (?) he wanted to convey. This is an example of keyword stuffing. Let's not stop there though. Time goes by and John realises he must target other keywords if he wants a broader audience. Still studying Nick's techniques, he understands there are situations when he must produce blog posts which at least make some sense to readers. He just must make sure that he repeats the desired term often enough, as Nick always emphasises. John chooses "buy yellow pens" as the next keyword phrase to target. And here is what the resulting blog post looks like: "Before you buy yellow pens, you must decide whether you really want to buy yellow pens or not. Because if you do want to buy yellow pens, you must go ahead and buy yellow pens. If you don't want to buy yellow pens, then just don't buy yellow pens and go for another type of pen instead." This, of course, is another example of keyword stuffing. Professional SEO writing is pleasing to the eyes ... and to the brain In both cases above, I've only showed you single paragraphs. Don't they look annoying? Can you imagine how much "fun" you'd have if you read a fully stuffed 500-word article? This is why keyword stuffing doesn't blend well with SEO writing. A professional SEO copywriter would never write ridiculous paragraphs like those, because he/she knows that search engines are only a part of the equation. They know that their main aim is to please human beings, because those are the ones who use search engines to find Web pages. Those are the real consumers. Spammers just won't accept this fact. They want easy, fast results. What they forget is that search engines can detect their tricks and punish their websites by making them vanish away from visible search result pages. And once this happens, they can say goodbye to their profits. This can't be stressed enough: keyword stuffing should never ever be part of your SEO writing strategy, because this isn't a real SEO writing technique. Period. Article Directory: http://www.articledashboard.com Karen Zara is a professional SEO copywriter who hates unethical marketing practices. When you need professional SEO writing services, visit her blog TopSEOWritingServices.com and see what a team of competent writers can do for your site. |
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