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Seo For Google: Reflections On Search Engine Optimisation For Google

Search Engine Optimisation (SEO) for Google has become a crucial element in achieving targeted and free web traffic for all online businesses. Depending on your market, there are normally millions of websites to compete with. This makes most of the businesses’ job very difficult and a higher ranking in a short time becomes impossible in many cases.

As an experienced SEO expert who worked for Google before, we can comfortably say that the biggest challenge is to have stable and high number of inbound links to your website. Not only you should have a lot of links to your website, but you should also make sure that the number of the inbound links are increasing consistently and naturally, as Google might detect your investment in link building if you suddenly have hundreds of links this month and you have no new links next month.

SEO has been a competing arena for online marketers for the last ten years. It has become sometimes so confusing even for most experienced SEO gurus, as Google have always added new features to its algorithm.

Nevertheless, the key point in SEO is in fact to think what a common user wants to see at search results and always use your common sense on what Google might be reacting to your SEO work and link building. Especially, link building is a very sensitive and major part of an SEO project which should be done very carefully.

There are a lot of listed caution points while doing link building. And most of them are so logical that you don’t even need to learn. For example, getting links from irrelevant websites is useless and getting links in a way that will imply you have in fact paid for them are very common sense rules in link building that you can easily comprehend yourself as well.

To sum up, SEO has become much more demanding and link building plays a key part in SEO. Link building should be done in a very natural way without raising alarm bells for Google. The best link building is not doing it and expecting that other websites will link to you voluntarily.

By: Fatih Gulgonul

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Fatih Gulgonul is the author of this article on Arama Motoru Optimizasyonu. Find more information about Google Reklam here.

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