Sms Text Messages For The Salon Owner

There is nothing worse than a slow day in your salon. Everyone has them and they really cut into profits.

You can change those slow periods around pretty quickly though if you'll adopt an SMS text message strategy. Sending text messages to your customers' phones is one of the easiest, least expensive and most powerful ways to talk with them. Some salons see response rates above 40%.

It makes sense.

Everyone carries a cell/smart phone with them and research says that 95% of cell phone users will read a text message within 4 minutes of receiving it. That makes the small cell phone screen one of the most powerful ad mediums ever.

Here's how a SMS text message program works. You begin a campaign by asking customers to send a message to join your text club.(Some companies will help you build this highly important list) You may offer them a chance for free services or products as a thank you for joining the club.

When you have a sufficient number of subscribers, you can send periodic messages to them. For instance, on a slow afternoon, you can offer a special of "all haircuts 1/2 off this afternoon until 6pm only." It is important to make the offer attractive and to set a specific time limit to see maximum response.

Most salon owners have a 20% or better response rate, and a healthy ROI. Just as important, the salon is building long term loyalty and brand awareness.

The cost is a fraction of other forms of advertising because it appeals to those who already have an interest in your service and want to hear from you. It is relevant and personal--two proven winners in today's tough advertising marketplace.

If you want to cure the slow day problems in your salon, the answer really is as easy as sending a text message.

By: Brian K Grinonneau

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Brian Grinonneau is a partner with the SMS text message marketing agency WhizFish Inc. www.whiz-fish.com