Sales Tip: If You Sell On Price Alone Then Your Business Is Doomed To Fail!
It's all about price!!
No way!
If your attitude and frame of mind concerning your merchandise and services before you start the day is:
"Well it's a commodity marketplace and everyone purchases on price"
Then you have got lost all probability of creating any valuable sale before the day has even started.
If you're the business owner or senior sales manager then this is nothing short of wrong. This can be the attitude that you feed back to your workers and employees. How on earth can you expect staff to sell at healthy profit margins and sell on merit if your whole business mindset is built on price.
This is often an attitude that says - "we are rubbish - get out there and sell on price!"
This kind of thinking could be a terminal cancer that will eat all through the core of the business. Eliminate it and you will flourish.
As a beginning purpose take ten minutes to write down out 10 purchase you've got created recently and indicate if you can hand on heart say they were the cheapest. If not can you rationalize why?
Come on - do it!
Any surprises?
Are you eating Lidl own brand cornflakes, driving a Skoda, writing with a piece of chalk, wearing 'George' from Tesco's, making calls on a five year recent Nokia 'brick' phone, holidaying in Butlins, sitting on a sofa from the local 'seconds' sofa workshop and running your business customer database on some chop up old inbound faxes to avoid wasting paper?
No way!
In one or two cases I may have been shut but terribly rarely do people uniformly obtain on price.
Varied analysis frequently points to the very fact that around:
* 20% of individuals will invariably get the cheapest worth regardless of what. * 3-5% can invariably obtain the most expensive * 75% of people like you and me will sometimes get on worth if we have a tendency to haven't any other reason to base our purchase decision on.
Provide individuals a reason to but from you other than price. . Do not leave them to come back to their own conclusions as a result of if they have to it will be value!
