Search Engine Optimisation - Part 3 - Google Places

As discussed in previous articles, Search Engine Optimisation can be extremely mind numbing. With all the homework and endless hours of research needed to succeed with the campaign in progress, it is no wonder that an SEO consultant will revert to a more direct route in order to get his client's website on the first page of Google and any other search engines that are relevant to the prosperity of that client's company.

SEO - The alternative

Having exhausted all avenues possible in an effort to establish a website on the internet a Search Engine Optimisation consultant should consider listing that website with Google Places. Google Places is easily the most direct way of getting a client's website on the first page of Google, the only negative aspect of the procedure is that it can take weeks and sometimes months for a listing to be verified. The listing will show all relevant information associated with the company being promoted, their full business address, all necessary phone numbers, hours of business, photos, videos, payment details and of course a brief description of the company's past, present and future ambitions.

SEO - Patience is a virtue

Once the listing is complete it needs to be verified by Google, this verification comes in the form of a pin code which will be sent via a postcard and should take two to three weeks to arrive, but unfortunately this method is not foolproof as in many cases the postcard is either late or doesn't turn up at all. This can be extremely frustrating and sadly it is not an uncommon occurrence, but Google are always implementing new rules and regulations that we all have to adhere to and getting annoyed about the situation is totally pointless.

When the pin code does eventually arrive and has been entered into the appropriate little box it can take up to six weeks for a listing to show up on the appropriate map, and if a company's website shows up in the first seven places on that map and more importantly in the "A" position, the amount of revenue generated by the extra traffic to that website will more than justify the patience that has been shown by the Search Engine Optimisation consultant.

SEO - The end game

If the Search Engine Optimisation consultant has been truly proficient in his/her attempts to generate more interest in a client's website, the money received for the efforts made will be more than justified, as advertising costs can be cut by at least 75% enabling the client to use the extra revenue that has been saved in a more productive and profitable way. Any work carried out to improve the credibility of any given website can only be a good thing, but it takes a great deal of hard work, and only time will tell if all the consultant's endeavours' have been successful.

Search Engine Optimisation is something that should be considered by any company that feels that their website is not getting the right exposure to the general public, and by implementing the right strategies will, in time, pay dividends.

By: mickyads

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Having had over thirty years in the graphic design industry I decided to put my knowledge and experience into building a new business as a search engine optimisation (SEO) consultant. My aim is to get company websites on the first page of Google and all other search engines that are relevant to the success and prosperity of that company.