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Second Step On How To Milk Massive Money; Online Marketing Strategy
How happy would you be? So now lets look at your squeeze page for this to happen. That’s where your money is. As discussed in the previous article, when a squeeze page is used correctly, you will have an increase in subscribers; increase in your email list. This will provide your business an increase, in the number of leads that you can market to over time. Overall, the primary purpose of your squeeze page is lead generation- the more the merrier. Ho, Ho! (just kidding). Seriously though, it is all about the increase of your list. We have all experienced a squeeze page at some point on someone's web site, and we may have even chosen to Opt in giving the site our name and email address. This is what you want to get an online viewer to do for your business website too. Whilst you are thinking about the design of your squeeze page, decide what incentive or call to action to create in the copy that will encourage the viewer to give you their information. A good thing to keep in mind with this decision will be based on any other direct marketing efforts that you are already using to drive someone to your site. For example, if you are driving viewers to your URL using a classified ad or direct mail piece for a "FREE" offer, then your squeeze page may be a way for the consumer to enter their name and email address to receive their free offer. All direct marketing efforts, while they are different, are all linked together for a common purpose- to get new business and to drive sales up. Other options that can be used other than to enter information to receive a free offer would be Free newsletters, Free Ezine, Free Ebooks or a Free research report. Your squeeze page should clearly state that by entering their personal information, they will receive one of these free items. A really simple point here, but really important. As you are asking your potential customer for their information, it only serves them better if they are to get something for free. This helps to give a sense of value to your future lead. Your squeeze page could be complex or very simple in it's structure and design. The simplest form could be: "Welcome to XYZ Business- Click Here for more information" And that is it! Yep, simple. Or, it could be a pop up box or it could be the top portion of your home URL page. Your copy could contain information about the product or service that they are asking to receive information about or it could have a tag line about the "Free" offer to create urgency on the part of the viewer to enter their information. Now you’re thinking, aren’t you? Cool. Squeeze pages by definition should be short, to the point and have a clear call to action for the reader. While they may annoy people, they are extremely effective as a marketing technique for your online business. Article Directory: http://www.articledashboard.com Jules Ashworth is an Internet and Information Marketer. Has recently decided to venture into this full time after gaining success on a part time basis during the past two years. When Jules is not sitting at her computer, you will find her helping her husband on their farm getting all dirty and sweaty. Jules has been a student of personal development for three years and understands the relationship and importance between self growth and wealth creation, marketing, relationships and achieving one's goals. Here is a link to get your FREE 9 part video training module download… To kick start your own online business, Jules provides you with a rolodex of resources tools and mentoring. Grab your FREE copy now before they all go. www.makemassmoneyvideocourse.com |
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