Seek Beauty Outside A Jar For Cosmetics

Who decides what's pretty and what's not? Or who is attractive and who isn't? Last week I revealed the shortcomings of a given product that promises to result in genetically altered skin. This week I ask another question, why are we obsessed with attaining beauty in the first place? Stay tuned to see the rough side of a beauty photo shoot.

Standards of beauty: Upon meeting an individual or observing a given item for the first time, we often judge the beauty of what we see. The beauty ranking then translates to worth, or how well that person or item should be treated. An advertisement featuring a jar for cosmetics beside a smiling model has proven to have a great influence over the creation of appearance ideals.

Therein lays the problem, comparing our appearances to dubious editorials that promote naturally, unreachable beauty. Take note of three enhancements that every beauty product (whether it be packaged in a jar for cosmetics or otherwise) advertisement has at its disposal that everyday people have to live without.

Lighting: Have you ever wondered why the director of a film shouts "lights, camera, action?" It's obvious that each of these components is necessary to make a movie, but no acting ability can make up for bad lighting. The same goes for the quality of a photo's presentation. Light softens and hides many imperfections. You'd glow just like the model on the jar for cosmetics if you lived your life constantly well lit too.

A prep team: Let's get real. We would all look a lot better, brighter and overall more beautiful if each of us had a beauty team on call every day. You would own that interview or stun all of your former school mates at the reunion if a team of professionals was available to suit you up every time you left the house. Those posing in ads for products packaged in a jar for cosmetics are prepped by the best of the best in the beauty business. An entire team must man together to make someone look that good.

A digital touch... Photoshop is the icing on the beauty product cake of lies. That's right. Those flawless photos plastered on billboards and a jar for cosmetics here and there are digitally altered. The model may be striking, but chances are, that person does not exist. Computer programs allow faces to be reshaped, eyes to be enlarged and skin to be cleared. It's sad when not even the person posing for the photo shoot can pick themselves out of a lineup.

Dove lifts the curtain on beauty photography: Dove, the beauty bigwig and self-esteem guru wants woman and girls throughout the globe to discover the truth about beauty. Watch Evolution, their short and insightful film that reveals the less glamorous and down-right scary aspects of beauty photo shoots and editing.

Kids get bumps and bruises. Older people experience changes in hair color, it turns gray and in skin elasticity, it gets looser and sometimes becomes wrinkled. Our bodies transform over time, it's a part of life and a testament to living. Remember the intricacies of your own beauty the next time you see an ad featuring a jar for cosmetics, embrace the laugh lines and all the experiences that brought them to you.

By: Kayla Holman

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Advertisements for products contained in a jar for cosmetics can be deceptive. Kayla Holman's article exposes the truth behind photo ads featuring a jar for cosmetics.