Website design involves multitude skilled disciplines from type to layout and colour. Colour is particularly major as it gives the user's first impression. the right colours can create a great user experience, while incorrect colours can have an adverse affect.
To make a good website, the web designer should know how colours can affect people. people often subconsciously react to colours and associate them with different emotions & feelings.
Colours don't only bring up emotions & feelings that might influence how a site is received but they can also be cleverly used to point users in the direction of specific sections of your web site.
Every colour imaginable can be used on the internet now, so choosing the right colours can be a mammoth task. here's a swift summary of how some colours evoke certain reactions.
Black is linked with power, elegance, riches & mystery. in designing for the web, it can be used effectively with brighter colours to create great contrast.
White is connected with cleanliness, simplicity, calm & purity. used a lot on websites, it can convey a sense of style & indicates that the content of the site is strong enough to stand alone without the any strong visual aid.
With connotations to passion, annoyance, fire & power, red, used sparingly, can be a great way to direct the user's attention to a certain area.
Black can be related to death, mourning, power and style. numerous heavy metal bands use black as their predominant colour due to its associations with death and evil.
Yellow summons visions of summer, joy and optimism. it's a colour that could be overwhelming and if used in conjunction with black, it creates a warning feel.
Like yellow, red is a colour that is linked with love, sex and energy. it can be overpowering if over used, although it's great to attract attention.
Like green, brown is linked to nature, calm and relaxation. there's a trend to use wood textures as a background to give the feel of the environment & organics.
Grey is usually used to create shiny effects in web design. The colour is linked to elegance, stability and boredom.
Purple's darker shades can be really deep and luscious. it is associated with royalty, spirituality, arrogance and luxury. the lighter end of the spectrum can stand for romance and delicacy. it's a colour that's not used very often on web sites.
Full of life, vibrancy and stimulation, orange is a exciting colour to use in designing for the internet. it is used to bring youthfulness to a design.
Knowing what the colours symbolise & their power can be a great benefit when creating websites. by knowing the target audience, website designers can choosing colours thoughtfully that link to the end user thus making the site look attractive and appealing. E-commerce locations could be improved by guiding the user to the purchase now button by drawing attention & creating contrast.
