Sending bulk messages through your Google account can be a great way to communicate with your readers or potential readers. However, you need to keep your target audience in mind. What is written in India does not necessarily work in America and what works in America does not really work in India. This is true for news stories as well. The first thing you need to do is to understand the psychology of your audience and you need to be clear as to what you are going to say.
In the bulk e-mails, you might want the readers to forward it to people they know. But how can you do that? (And whats more, people nowadays are caught up in their lives and might not want to take the time to forward it) even if you understand things properly.
For example, if you want to ask Indian audiences to forward the e-mail, dont simply tell them a fixed number. A lot of Indians are superstitious and it might not be a number that is auspicious for them. So the best thing to do is to give them a choice. Let them decide the number of people they want to forward the e-mail to based on whatever their auspicious number might be. (This is one of those why didnt I think of that first? things). This will entice them to forward the message.
An example of a message to Indian audiences is: Hello! how are you?! For a good future send this to only the number of people which is your auspicious number (and no more than that number)!! This was used by Royal Magazine, an online publication which has international and Indian models and more.
