Setting Goals And Objectives

I suspect that you'd be surprised to discover that I don't think your business to be the primary order of business on our agenda. You are. Nor will you be surprised to find out that I don't consider your business is your life, though it does and can play a meaningfully important position in your life.

But before you can decide what that role will be, you must ask yourself these questions: what do I value most importantly? What kind of life do I dream of? What do I want my life to turn out to be, to feel like? Who do I dream to be?

Your main aim is the answer to all these questions. Consider it from another point of view.

I'd like you to dream up that you are about to be present at one of the most important events of your life. It will be held in a room sufficiently large to seat all of your friends, your family, your business associates - anyone and everyone to whom you are significant and who is important to you. Can you picture it?

The walls are draped with deep golden tapestries. The lighting is restrained, soft, throwing a warm glow on the faces of your expectant guests. Their chairs are handsomely upholstered in a golden fabric that matches the tapestries. The golden carpeting is deeply piled.

At the front of the room is a dais, and on the dais a large, beautifully decorated table, with candles burning at either end. On the table, in the center, is the focus of everyone's attention. A large, shining, ornate box. And in the box is… YOU. Stiff as the proverbial board. Do you see yourself laying in the box, not a dry eye in the room? Now, pay attention.

From the four corners of the room comes a tape recording of your voice. Can you hear it? You're speaking to your guests. You're giving them the story of your life. How would you like that story to go? That's your Primary Aim. What would you like to be able to say about your life after it's too late to do anything about it? That's your Primary Aim. If you were to write a speech for the tape to be played for the mourners at your funeral, how would you like it to read? That's your Primary Aim.

And once you've produced the script, all you need to do is make it come true. All you need to do is begin living your life as if it were essential. All you need to do is take your life seriously. To invent it with intention. To decisively make your life into the life you wish it to be. Simple? Yes. Easy? No. But absolutely essential if your business is to have any significance beyond work.

Because if your business is going to become an essential part of that tape, if your business is going to make a major contribution to the realization of your dream, if your business is going to become a significant element of your Primary Aim, you have to let your business know what that Aim is! And how can you expect to do that, if you don't know what it is?

By: Ivan Gregory

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