Shoestring Book Marketing For The Savvy Self Publisher
Alright, so your book has just been printed has it, and you’re looking for an affordable option of marketing your book to the online and offline community, without spending too much of that hard earned cash all in 1 place? Well if that’s the case, this article just may be of some use to you.
The best way of marketing your book, is the tried and tested, good old fashioned press release method. Whether it be sending out press releases to newspapers/magazines or sending out press releases on the internet, press releases can send your book sales sky-rocketing through the roof in absolutely no time at all, increasing your return of investment and turning you into 1 exceptionally happy human being when you see those book sales go through the roof!
When writing your press release you need to take into consideration the person that is going to be reading it, do not, and I mean do not, write this press release as it is a sales letter because if you do, it’s going to be a waste of your precious writing time as the person who will be reading your press release is just going to disregard it as they see thousands of book sales letters, each and every year. Don’t make yours one of them. And make sure you write about fact in your press release and not fiction.
After you have written your mind-blowing, absolutely incredible press release that is hopefully going to super size your bank balance because every major newspaper editor wants to do an article about you and your book, you are going to need to get your press release to the people who can make this happen.
How? Well..
Research, research, research and when you think you’ve done enough research do some more. Make sure you’re up every night with matchsticks keeping your eyes open and regular intakes of that ever so addictive coffee everyone’s talking about that keeps you awake when nothing else can!
Research what you may ask, well… you need to get on the internet and find a list of newspapers which you want to submit your press releases to, the more the better. Then try and find out who the editor of that newspaper is because it’s the editor who accepts the press releases. To find out who the editor is, is pretty simple because it is usually in the contact us section of the site, if it’s not their just take the phone number of the paper off their website, call the paper and ask if you can speak to the editor.
Do not underestimate the absolutely imperative value of a great press release for driving your book sales through the roof.
This has been written by Michael Johnson from Regent Street Press.
Regent Street Press offer an affordable complete self publishing package for aspiring authors. Please visit their website www.regentstreetpress.com
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