Should Discounted Alcohol Be Encouraged?

Should discounted alcohol be encouraged? This is a split debate. If you are a vendor of alcoholic beverages then yes you would want to promote and advertise discounted alcoholic beverages. However if you are a parent or legal guardian of children whom you want to keep from finding ways to drink underage then no, you would not be in the corner of advertising discounted liquor.

Some people believe that discounted liquor promotes under-aged drinking and is a violation of alcohol regulation. It is illegal to encourage the irresponsible consumption of alcohol, and with discounting alcohol one is doing exactly that. In a list of unacceptable practices of the sale and distribution of alcohol, discounting alcoholic beverages is considered an unacceptable practice. Also discounted liquor defeats the purpose of imposed taxes on the sale and consumption of alcoholic beverages by the common everyday consumer.

It is often said that since a good amount of people in the world have proven that they are not the most responsible drinkers it has become the governing body to set rules and regulations of the distribution and regulation of alcohol consumption. So no, the encouragement of discounted liquor should not be put into practice. Of course it would easily increase sales of either a liquor store or a bar but also help the younger population to gain access to this restricted contraband. The increased price and taxes of alcohol is to cut down on the amount of irresponsible people who drink and also make it increasingly more difficult for underage drinkers to find. By discounting these beverages it defeats the purpose of the taxation of the product.

It is also in theory against the law to promote these discounts as it would also promote irresponsible amounts of consumption. This is why most bars have a limited happy hour or only special nights for cheap drinks. Some of the more accepted form of promotions of alcoholic beverages include the provision of a compliantly drink with a meal. One can also discount liquor to the point which is still not low enough to encourage the irresponsible consumption of it.

Anytime something which is generally deemed bad for you and your body is made available through a means of discounting and being cheaper than usual is just bad business. Therefore some people believe that by promoting and encouraging the discount prices of liquor you are encouraging all manner of bad and reckless uses of alcohol.

By: Claire Jefferies

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Claire Jefferies is writing on behalf of Think Drinks and Draught Tec, who offer Post Mix Drinks and Post Mix Syrups.