Six Insights Into The Cardiac Rehabilitation Target Market
If you are a health care professional wanting to determine the primary cardiac rehabilitation target market, then answer the following six questions.
Cardiac Rehabilitation Target Market 1 - Age And Gender
The cardiac rehabilitation target market is primarily mid-life men. Men still have more heart disease than women, and middle age men are more likely to live to need cardiac rehabilitation than older men.
Cardiac Rehabilitation Target Market 2 - They Have Neglected Their Health.
Most mid-life men have put everything else before taking care of their health. They don't take the time to exercise. They eat too much and the wrong foods. They avoid getting proper health exams. Many are overweight and/or smokers
Cardiac Rehabilitation Target Market 3 - Work Habits
These men are Boomers and, as a generation, have been the most workaholic of any generation today. They worked an average of 60 to 90 hours per week. Yet, are now being passed over for promotions. Many feel that their careers are stalled or over. This makes them primary candidates for heart problems.
Cardiac Rehabilitation Target Market 4 - How Well Are They Adjusting To Middle-Age?
Men often don't take mid-life changes as well as women do. They feel less like men as their sexual appeal and appetite diminish. They lose much of their sense of self as they lose physical strength. This leaves them feeling bad about themselves and adds to their stress levels, making them more likely to develop a heart condition.
In spite of their depression and negative feelings, many fail to find an outlet to reduce their stress. They don't talk about their feelings. Instead they bottle them up, expressing them only through self-destructive behavior. This further increases their tendency to have heart problems.
Cardiac Rehabilitation Target Market 5 -They Have Strong Family Connections
Some of these men become motivated to change their behavior because they want to live to be with their family members. Even those who originally resist change can sometimes be persuaded by a loving family member to improve their health. Living for themselves may not motivate them to change, but love for family members sometimes does.
Cardiac Rehabilitation Target Market 6- How Willing Are They To Change?
After a heart condition manifests itself through a heart attack, hospital stay, or surgery, some men change their unhealthy ways. Others refuse to make the changes needed to fully recover. Those willing to change and adopt a healthier lifestyle comprise the best target market for cardiac rehabilitation. Those, who refuse to change, often die within five years.
Thus, the best cardiac rehabilitation target market are mid-life men. The men who want to live enough to change their ways will complete their cardiac rehabilitation. They will also learn new tools and techniques for reclaiming their health. They will continue exercising more and eating more healthy foods even after their rehabilitation training is completed.
