Size Matters Choosing A Size And Fold For Your Brochure
When you are designing your brochure for printing, one of the first elements that you will need to decide is the size and fold of your brochure. Remember, you should always design your brochure with the size and shape in mind, instead of trying to stretch or shrink an existing design to fit the layout you want.
Brochure size
The size of your brochure will depend on how you plan on using it. For example, if you plan on mailing your brochure out to potential customers, then you will want a size that will fit into a standard or legal-sized envelope. If it will be placed into a display rack, then those dimensions shall apply. If you plan on handing the brochure directly to the customer, such as during a sales pitch or trade show, then you have much more flexibility with the size and shape of the brochure.
Fold options
Even if you choose a standard size for your brochure during the printing process, the fold you choose can help it stand out. However, like sizes, not all folds will work if you plan on mailing out a brochure or placing it into a brochure rack. Here is a look at some of the most common fold options that you can consider:
Accordion fold This fold is done in a zigzag pattern with at least four panels. While this makes for a fun presentation, this type of brochure will not stay closed well after printing, making it difficult to mail or use in racks.
Double parallel fold This fold creates a brochure with two wide and two small panels. The two smaller panels are folded into the two wide panels. The final design allows you to keep one side of the paper blank, saving on printing costs, or you can use the space for a large graphic like a map or chart.
French fold This fold will fold the brochure like a homemade greeting card, and it can be a good brochure fold for promotional newsletters, since it creates a full page spread when opened.
Gate fold This fold brings in two side panels that meet in the center of the middle panel. This can make a great first impression with customers and is more interesting to open than other designs, allowing for wow factor.
Half fold This fold is great for designs that need lots of space, since the layout is not interrupted by fold creases.
Tri (letter) fold This is the most commonly seen brochure design and creates three even panels. It is a great option for businesses that want to put their brochures in the mail or in a rack.
Z fold This is similar to the accordion fold, except that it only includes three panels. It can encourage the reader to open the rest of the brochure by wrapping text around from the front cover to the interior.
The right size and fold can make a dramatic difference in the success of your brochure printing.
Make sure your brochures create the best impression for your company. Learn about PsPrints brochure printing and catalog printing services that can help you leverage your marketing investments for maximum returns.
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