Social Networks For Sulumits Retsambew

Promoting a site on a social network has become a normal component of any online marketer's bag of tricks. However, it's an idea that not many seem to have played around with for the Sulumits Retsambew SEO contest. Using social networks to gain a foothold in the competition seems to be an effective strategy, as a few users have just found out.

Simply Meteoric

A good number of the domains and pages in the Top 10 of the search results for the keyword phrase are there for one big reason or another. Several of them were the first to post the rules or some little factoid about the contest, and so raked in numerous inbound links. Others were blog post updates on the competition, which could also attract a lot of people linking back. The main point is that all of these pages had one thing in common - honest-to-goodness content.

More than a few people were surprised when a social networking page showed up in the top 10 results. Even more shocking was that the Twitter profile climbed to its current position in a matter of days - less than 5, in fact. Compare that to the weeks that it took some of the top rankers to get to where they are now.

What about Content?

The Twitter profile in question simply had a short comment from the user expressing that he was hoping for his page to become a serious contender in the contest. It received some replies, but the number wasn't all too big. Aside from the poster's initial statement, there wasn't much other content on the page. So what could have factored into its rise on the search result pages?

It could be all the internal links to the profile. After all, each link that points to your page counts for something under Google's current PageRank paradigm. When you factor in that all his posts on Twitter as well as those replying to his posts would link to that page (check a typical Twitter post to see how), that amounts to a pretty significant number of links.

When you think about it, that Twitter page is simply playing the strengths of any social network. Most of the content you post on a social network would get entered into a web of friends, acquaintances and various relationships. Every single reply, image and blog post will always link to somewhere - and inevitably to you.

Is It a Good Strategy?

Most probably, yes. When you think about how social networks operate, it definitely makes sense particularly if you're the type of marketer who relies on backlinks. There's not much content required either, so there's more than enough time to campaign on a social network before the August 2009 deadline for Sulumits Retsambew.

The answer is a lot hazier when it's a social network going head to head against a page with good old content. While backlinks are one of the most effective tools that an online marketer could use, it often gets trumped by content that's simply useful.

By: Cleva Smith

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Sulumits retsambew is an interesting keyword for the new SEO contest held by webmaster forum NetBuilders.org. Indeed a great initiative by Will Spencer and amazing spirit among participants. The contest worth keeping an eye as it'd end up revealing some great SEO techniques to rank up pretty quickly, fairly yet pleasing Google with a sound and safe marketing strategy. Cheers to all! Visit www.sulumitsretsambewno.com/ to get regular updates and interesting posts about SEO.