Some Critical Tips For Your Online Marketing Efforts
If you are trying to make money on the web, you have probably learned a few painful lessons. Web marketing is a beast unto its own. Here are some tips that will help you tame it.
1. Update Your Site often - Not only does this encourage people to return to your site, but search engine spiders as well. Frequently updated sites also tend to have better search engine rankings than those that sit static with few updates.
2. New Customers vs Old Customers Many sites focus all there marketing efforts on getting new clients. While this is natural, it should not be done to the exclusion of old customers. Drip market on old customers by sending them discount and sale offers.
3. Publishing Articles in Directories To promote your site, it often makes sense to publish articles to gain links and publicity. There are thousands of article directories, but the biggest is Ezine Articles.
4. SEO Conflict of Interest When it comes to SEO firms such as ours, it is important to understand that have a conflict of interest. Simply put, they double dip by taking clients competing for the same keywords.
5. PPC vs SEO - The debate between PPC and SEO is a non-starter. If you don't have rankings, market with PPC. If you do, turn off all PPC ads for keywords under which you rank in the top 10.
6. Search Engines That Matter - There are tons of search engines out there, but only three matter - Yahoo, Google and MSN. They control most of the traffic on the web, so don't make the mistake of focusing on other engines.
7. Your Business Domain Name Using your business name as your domain is a no brainer for most people. Just make sure it is easy to remember and type in. Avoid using it if you have multiple words that end and start with the same letter.
8. The Holy Grail of Type in Traffic Regardless of the type of site you have, your ultimate goal is to get type in traffic. This occurs when a person types in your domain name instead of using a search engine. Amazon.com gets lots of type in traffic.
9. AOL vs Google - Is AOL or Google a better marketing forum for you? Well, it is a trick question. Google provides many of the search results for AOL. Focus on Google and you will appear on AOL.
10. MSN vs Google Search Engines - When marketing, you need to know which search engines to focus on. Google has the advantage of controlling the most traffic, but rankings come slowly. MSN will rank sites quickly, but has little traffic.
Advice is one of those dime a dozen things. Everyone has it to give and they often wont shut up about it. I am probably no different, but I can say the above has helped me make money on the net.
