You realize that having a blog adds content to your company's website, but maybe you aren't a prolific writer or just don't have the time to commit to it.
There is a way to realize the benefits of a blog without the large time commitment. You can purchase a set (or multiple sets) of Private Label Rights (PLR) articles to use as your blog posts. Needless to say you are going to want to find PLR articles that are fitting with your niche and marketing goals but that needn't be difficult to do. The topics covered by PLR articles are quite limitless.
Once you have discovered and purchased a set of PLR articles, do not post them right away. The trick of a blog is to post quality content on a fairly regular basis. You will have to decide (based on time and the number of articles you have available) how often each week is regular. You may decide to post three times a week or only once, either is fine as long as you stick with it. After you have built up a group of regular readers, they will continue to read your blog as long as there is interesting content to read.
You will want to personalize and alter every PLR article before posting it, for two reasons. The first is to make sure you are posting original content. PLR articles must be be changed and ideally you want your blog to be picked up by the search engines - in order for this to happen you ought to change 20-50% of the article making it original. The 2nd reason to re-write the PLR article is to ensure it is blog friendly. As a rule blog posts are conversational in tone and not all PLR articles are. This is not hard to do. The research and idea is are already presented, therefore just re-write it in a more conversational tone.
However what if you don't want to use PLR articles?, they are still a simple and fast way to post on days or weeks when you don't have the time or might be away.
