Stay In Touch: Writing Email Newsletters

Highly effective approaches to establishing good customer relationships, writing email newsletters help keep you in your customers' mind and eye. And they generate plenty of re-order business, so your customer-base sales soar Because by giving them the latest news about your company, like new products, discount sales or events you're involved in, you keep in touch with them constantly. Email newsletters tell them you're always there. So they'll remember you the next time they need something

Email newsletters are very convenient because they allow customers easier options when it comes to reading and receiving the information. If your customers are not busy when your newsletter arrives, it will give them something to do; it can be a welcome diversion. Customers who may be too busy can either save the newsletter for later or just delete it. Plus, every email newsletter should come with an unsubscribe option that is easy to use and keeps you from having to constantly update your list.

Apart from these benefits, email newsletters are also cost-effective, saving on paper, printing and stationery costs. And on mailing costs, buying so many postage stamps can be a budget-killer. The alternative is to put down the cost of a mailing software application once, and use it to process and dispatch your email newsletters periodically.

Writing a newsletter is simpler than you think. Keep it short, not more than a page and a half to two. Remember you are catering to busy customers with limited time on their hands. If you don't fancy yourself as a writer, you can hire a professional to do the writing for you. Most writers charge a reasonable fee and the benefits you derive from hiring a professional usually out weigh the cost of hiring them. Plus think of all the time you will save.

Once you've got your newsletter, how often should you email it? Well usually, once a month works well, it's not necessary mailing more often than that. In fact most businesses email quarterly, sending out a special newsletter or two sporadically. These special newsletters usually relate to new events or programs, or to innovative deals.

Information included in email newsletters should be interesting and useful. It does not always have to be about your business either. You can include useful information about financial planning or seasonal yard care that you think your customers might find helpful. You should also include summaries of news stories that are relevant to your business or to the lives of your customers.

When creating your email newsletters, it is a good idea to use HTML. While it is not necessary, HTML is a format that looks the same in a variety of mail programs. It is adaptable for graphics and fonts. It is important to note that some problems with HTML include large file size, virus risks, and some email incompatibility. Most newsletter software allows you to offer customers an option for format, so that they do not have to receive HTML newsletters if they do not want to.

Creating email newsletters to stay in touch with your clients is a good marketing move. It keeps your customers informed of new products and deals, and it can help them feel as though they are part of a community rather than "just" a customer.

By: Vlad Ehrsam

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About the author: Vlad Ehrsam writes exclusively for Full Info on Business, it's one of the webs most up to date Business sites, why not sign up for the free Business newsletter.
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