Steve Upshaw Becomes President Of Affinion Group

Affinion Group, Inc., a recognized leader in consumer protection and consumer engagement solutions, named Steve Upshaw as President of Affinion Group. Affinion Group is always trying to improve its corporate standing and grow its leadership to uphold its current stellar reputation. Steve Upshaw made such an impressive splash as head of Affinion International that Affinion Group thinks he could revolutionize the Affinionempire.

Steve Upshaw: A Man of Responsibility

Affinion didn’t just draw Upshaw’s name out of a hat. Upshaw already serves Affinion as the CEO of Affinion International and will continue to do so. Now he will add President of Affinion Group to his list of responsibilities and preside at Affinion’s Connecticut headquarters. Upshaw will still report to Affinion Group’s CEO and Chairman Nathaniel Lipman, who was once the Affinion Group President. Lipman will be able to advise Upshaw as necessary.

Affinion Group is known among consumers in retail, hospitality, e-commerce and financial industries as a company who truly cares about the consumer. Millions of consumers trust Affinion’s name, and Affinion wants to maintain this through Upshaw’s leadership and vision.

Upshaw has been influencing Affinion with positive leadership qualities, making Affinion more competitive and financially viable over the past five years, according to Lipman. On Upshaw’s team are Tom Rusin, CEO and President of Affinion North America; Tom Siegel, Affinion Group’s CFO; Bob Rooney, Affinion’s Chief Operating Officer; and Len Ciriello, General Counsel for Affinion Group. This team will report to Lipman and Upshaw.

Upshaw will be responsible for Affinion Group’s operations, specifically data security, customer service, information technology, billing and general administration, as the newly appointed President. Affinion Group is seeking to replicate Upshaw’s accomplishments in Affinion International so that consumers will continue to turn to Affinion Group and trust that Affinion’s name means consumer safety.

About Steve Upshaw

Upshaw joined Affinion in 1995 and worked his way to the head of Affinion International in 2005. Since Upshaw has been the leader of Affinion International, not only has he helped increase their revenue by over one-third, but also increased Affinion International’s profits. Upshaw accomplished this feat by diversifying Affinion International’s revenue portfolio into new retail programs that boast over 600,000 subscribers. Upshaw also succeeded in expanding Affinion International’s geographic reach.

Upshaw has demonstrated that he is capable of turning around an Affinion division and leading his team into battle, only to emerge victorious and still consumer-focused. Affinion Group is excited to see what their new team, comprised of Upshaw, Siegel, Rooney, Rusin and Ciriello, will accomplish in the coming years at Affinion Group. Upshaw is expected to redirect Affinion Group’s efforts and lead Affinion into the future, prepared to take advantage of innovative business opportunities, increase revenue and profitability, and still maintain Affinion Group’s core values. With over 50 years of combined experience at Affinion, Upshaw’s team is sure to deliver and hopefully exceed Affinion Group’s high expectations of further success.

By: Joseph Hawken

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