Strategic Marketing Tactics Using Catalogs: Part 1
Catalogs like other volumes of printed materials is a compilation that seeks to attract audiences into buying. By informing and familiarizing your audience about your company and your products & services, you can aptly gain more marketing mileage.
Through catalogs, people will come to recognize you name and your products’ brands. Catalog is an effective and popular marketing tool that people just can’t resist browsing through them. Take advantage of this and know some key strategies in making your catalogs more efficient.
Strategize and invest wisely in catalogs. Observe these following suggestions and watch your sales activity go up.
Defamiliarize
This subtopic may seem confusing. It even sounds like it is contradicting the values I have mentioned earlier on. As a matter of fact, defamiliarization is a tool used in art and is observed by most printed, multi-page materials.
Defamiliarization seeks to arrest and maintain the reader’s attention to your catalogs much longer. It stimulates them to keep turning the page. Thus, allowing them to view all the contents of your catalogs.
Defamiliarization is done by holding out the best parts or subject of main interest at the middle part of your catalogs. You have to carefully balance the contents of your catalogs and increase the suspense and excitement at every turn of the page - to make them more motivated to scan or read further.
Hence, your products & services or the contents of your catalogs become more visible. Readership is also increased. Your clients would have greater chances of knowing and buying your products & services in the process.
Time is of the Essence
Timing is always of the essence when it comes to promoting or advertising your products or services. It is a practical and essential element to consider for you wouldn’t want to be caught off guard and advertise your product at the wrong time.
You don’t simply send out a swim suit catalog during Halloween or in the middle or winter, right?
It would be pointless to send it out at this time since most of the nation are covered in snow and are celebrating Christmas by eating and drinking.
Catalogs work not just by informing your audience what are the various products and services you have. It effectively persuades and creates a need for audience to purchase your products. By aiming it at the right time, it may even create a sense of urgency, motivating them to buy.
Catalogs may be sent out in advance, nearing the start of a particular season or month that is desirable for you. Just before the buying season starts or before the demand for your products go up, you can effectively give out catalogs to remind your patrons to buy.
Back to the Future
It is important to release and update catalogs. There are companies who makes catalogs every season, and then there are others who makes catalogs annually.
Try to see what would benefit you in the future. You can re-use your catalogs instead of making new ones every year. This suggestion is suitable if and when you don’t have a complete line up of products to release every year.
If you plan to make catalogs with every turn of the season, it can be an added expense on your part. But it can strongly increase your products’ and your company’s position within the market, making it well known. Through catalogs, you can bring your products and services much closer to the public.
