Studebaker Cars

Studebaker Corporation, or simply Studebaker was a United States wagon and automobile manufacturer based in South Bend, Indiana. Founded in 1852 and incorporated in 1868 under the name of the Studebaker Brothers Manufacturing Company, the company was originally a producer of wagons for farmers, miners, and the military.

Studebaker entered the automotive business in 1902 with electric vehicles and in 1904 with gasoline vehicles, all sold under the name "Studebaker Automobile Company". Until 1911, its automotive division operated in partnership with the E-M-F Company and the Garford Company of Elyria, Ohio. The first gasoline cars to be fully manufactured by Studebaker were marketed in August Over the next 50 years, the company established an enviable reputation for quality and reliability. The South Bend plant ceased production on December 20, 1963, and the last Studebaker car rolled off the Hamilton, Ontario, Canada, plant on March 16, 1966.

From 1950, Studebaker declined rapidly and, by 1954, was losing money. It negotiated a strategic takeover by Packard, a smaller but less financially troubled car manufacturer. However, the cash position was worse than it had led Packard to believe and, by 1956, the company (renamed Studebaker-Packard Corporation and under the guidance of CEO James J. Nance) was nearly bankrupt, though it continued to make and market both Studebaker and Packard cars until 1958. The "Packard" element was retained until 1962, when the name reverted to "Studebaker Corporation".

By: paul4595

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