If you want to have a successful online MLM business you need to have the right people and the right products. A lot of people get off on the wrong foot in network marketing. The potential is there with some companies to build a solid income that you can retire on, but only if you have a tested, proven system that works to build your business. You need to combine that system with knowledge of what prospects really want. When you deliver real value to your prospects, you have a chance. If you can't give them what they want, they will keep on looking. What they want is not complicated They need to see if if they like you, and if you like them. They want to know if your system is something they can do. Plus, they need to see whether you can help them. What works is to have a definite system for building relationships with people. Plus, you've got to put them on track to generate a steady stream of leads so they can build their business. If you just give them a simple way of doing these things, then you have a pretty good chance. They've got to see it's doable for them. Emphasize how straightforward and easy your plan is, and that it's very easy for them to learn and to teach others. Help them see that they are in a system that is very duplicatable, which is exactly what they'll need to for long-term success in MLM.
When you talk to anyone about joining your MLM business, one of the most important factors in their mind is the training. They need to see that you or someone in your group is doing real training, and that it's easily accessible for them, and that it's not an overwhelming course. Plus, they want to make money as quickly as possible. If your training takes too long, you will lose them. So they need to see that it's quick and easy. The thought process is, they quickly realize that they will need help training the recruits they bring into the business. The longer the training takes, the less time they will have to actually bring in new people. What works best is to have a team that trains all the team members and the new associates they bring in. Tell them about your team training conference calls and all the help they'll get. Make sure they have your email & phone number, plus your sponsor's, so they can get in touch with you whenever they need to. Your recruits want assurance that you will be there for them.
These ideas and many others are discussed by Michael Dlouhy in the free ebook "Success In 10 Steps." I was putting together a MLM keyword list a couple years ago, and I noticed something interesting. Reading the search results, 75% (!) of the top 20 MLM-related search terms had to do with "leads!" If ever there was evidence of the #1 focus of network marketers, that was it for me. Obviously it makes sense. You can't be successful in MLM without a steady stream of targeted, interested people to talk to. Now you see why people put such a high value on this ebook over the years. It targets exactly the people you want in your business, which makes it perfect as part of your own lead generation system. Very workable plan. It may help you be more successful in your online MLM business.
