Swansea Business Marketing: New Strategies

Swansea businesses continue to strive to obtain new clients or new customers but in a world of ever increasing rules and regulations pushing up costs it is now more expensive than ever to get your business noticed using traditional marketing methods.

What is surprising is that if you know how to use the new media methods it is now easier than ever to find new customers and clients.

Although we consider the internet to be a recent invention it has been around commercially since the early 1990's but it is only recently that online trading has really exploded and all Swansea businesses need a web presence if they are to compete for market share.

Why?

Many of us will recall that when needing a service or product we would look up the desired company in Yellow Pages or some similar hard copy directory. Today these hard copies are thinner and most still end up in the bin.

Swansea Business Marketing And Prospecting Tools

Now when we require information the majority of people will go online for a solution.

An important piece of information recently disclosed by the Kesley Group in a report was that 74% of us perform local searches when using the web.

Even more remarkable for us is that the report also stated that 43% of users where looking for a local business to purchase something.

These are important stats and need to be fully understood if you are going to compete with your competitors in today's market. Our marketing needs to change to capture this future business.

In its early days many people balked at the idea of giving personal and credit card details online and so the commercial use of the internet was slow to grow.

Now it's a multi-billion market as technology and security has shown how easy it is to find what you need online.

What many Swansea businesses are missing is that their potential customers are looking for information online, solutions to their problems, and if your website or other online presence is displayed before them they will seek to purchase the goods or services locally.

Google Helps Businesses In Swansea For FREE!

As the most popular search engine in the world Google has seen how people's shopping has developed online which is why when you enter a town or city in the search box Google will display local traders in their "ten pack" listing which is the map you see at the top left of the first page.

What's more unbelievable is that your listing is is in a prominent postion on the page, how much would it have cost for a similar advert in the local press?

Incredibly Google charges you nothing for the opportunity to display your wares, its absolutely free!

Over the years we have all used Yellow Pages, the Evening Post, The Wave, leaflet drops, banners hanging over railings and anything else we could do to get noticed and increase our customer or client base.

Now we have the advantage. More money is now spent on internet advertising than on T.V. advertising.

By: Jason Albright

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