Take Advantage Of This Three-pronged Affiliate Marketing Sales Strategy!
A lot of Internet marketing start-ups find selling affiliate products a surprisingly difficult task. At the outset many suppose that all they have to do is to place their affiliate links on their websites and sit back and wait for the sales to come rolling in.
While some people with high ranking websites will certainly be making sales directly off their pages, that is not really the best way to go about selling affiliate products or programmes, especially if the links are not supported by useful, relevant, well written and original product information.
The main aim of the front page should be to get visitors to sign up to your newsletter via your opt-in form. You will now be able to FOLLOW UP on those visitors who filled in your opt-in form, and remember, it is in the follow-up that most sales are closed.
If you have been struggling to master the net and make a profit on your online business, here is a three-pronged marketing strategy to help increase your sales.
First Prong: Know Your Product
Choose a product that matches your niche, offers a good commission and is also well written and presented. It would be a good idea to buy the product yourself!
Get to know the product well enough so that you will be able to write a review that is comprehensive, honest and authentic.
Second Prong: Write A Product Review In Three Parts
This is important. Don't just write a single review, post it and forget it. Write your review in THREE parts and send each part as a separate message to your list over the course of 6-9 days.
The aim of the headline of the first message is to create maximum curiosity to encourage a high opening rate. The main copy should create rapport with the customer, induce a sense of familiarity, emphasize the BIG BENEFIT and neutralize scepticism.
Of course, your link through to the product site should be included, but since most of the sales come in the FOLLOW UP you will need to prepare your second and third reviews, each in a different style.
The second message should be in the form of questions and answers about the product, further neutralizing lingering scepticism and encouraging purchase via the link you supply in the body of the letter.
The third message should make use of bullet points to emphasize the benefits to the reader of purchasing and again provide a link for immediately doing so.
Third Prong: Whack Your List With A Too-Good-To-Turn-Down Offer
As well as the MAJOR BENEFIT of the product itself, make your readers a BIG OFFER and add a TIME LIMIT to give it an edge of urgency...
Here's what you do. In each of your letters you emphasize how good the product is and how much you want your readers to benefit from it. So much so that you are going to make them a generous offer.
Offer them either a rebate on the retail price. Make it between 75%-100% of your commission. For example, if the product costs $50 and you earn a 50% commission, or $25 per purchase, offer to give them a rebate of between $15 and $25!
What? Am I crazy?
Well, maybe. Note that I did not advise that you offer a discount, (which you would probably have to process through Paypal). I said "offer them a rebate."
...What's the difference?
Well, a discount is given up front. A rebate is awarded post purchase.
What you do is provide your purchasers with a link to a rebate form that they print out and post to you with their name, address and the product they purchased and the purchasing code. Explain to your customers that it takes X number of days to process payments. Ask them to send the form to you X number of days after they purchased the product to claim their rebate. You undertake to send them their rebate as soon as you receive your commission cheque.
Simple!
There are several consequences to consider.
Firstly, it is unlikely that every customer will follow up on the rebate, so you won't lose all your profit, even if you offered to rebate 100% of your commission.
Secondly, you have converted a number of people on your list into customers. If someone found your products satisfactory and the sales experience to be smooth, safe and secure, they will be more inclined to purchase from you again. Now you can sell to them time after time.
Thirdly, when you send them their cheque, you can include some direct mail materials. Provided they know the letter is from you they will open it to get their cheque. That makes it much more likely that they will read your letter and sales material as well.
So make them a nice follow-up offer and you stand to recoup your profit all over again!!
David Hurley is a regular writer of articles on Internet marketing techniques. His Internet business marketing advice website, packed with useful advice, is at => grasp the nettle.com
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