The Bare Bones Basics Of Viral Information Product Marketing On Ebay
The internet has an amazing capacity for marketing products. With literally millions of people accessing it, the world is virtually at your fingertips. With that being said, most people come to the internet in search of one thing: information. For this reason, writing and marketing a viral information product, like an ebook or a CD, is a great way to benefit financially from people's desire to learn and stay informed.
A viral information product is a simple, 10-20 page digital book or a home-produced CD or DVD, that you use to market yourself, your ideas and other products. By selling at a loss or giving away the information product and offering others the rights to do the same, you can expand your contact base exponentially. If you give your product to 10 people, who in turn give it to 10 people, you have expanded your influence to 100 people. That's the beauty of viral information product marketing-you create multiple streams of income.
Producing a viral information product
Step 1 - Choose a topic that you are not only interested in demonstrating or writing about, but that you think others could benefit from the information. As an example, if you have a talent for gardening and you plan on building a compost bin this spring, document the entire process with photos, videos and text. Then simple compile your information into any format you like and, voila, you have your first information product!
Step 2 - Check the internet for interest on that particular topic. Use research that has already been done for you by investigating best-selling books on sites like Amazon or Chapters. Find their "how-to" sections and look for the hot topics. If those topics are selling, you already know there is a market. Any topic that teaches others how to make money, how to stop pain, learn a new skill or how to improve their lives can be very profitable.
Marketing a viral eBook
Step 3 - Give the book away for free and allow others to do the same. But, include links within the book that link back to a website where you offer other items for sale. If you write an eBook on viral marketing, for example, and give it away for free but it has links to another book on "Top 20 topics for viral marketing" on your website that you sell for profit, many will read your free eBook and then follow the link for further information and purchase your for-profit book.
Step 4 - Sell the book for a minimal price and allow others to do the same. Selling ebooks on eBay is a great way to do this. Following the same rules in step #3, you will still lead your readers to other products that will result in further sales.
Step 5 - Provide opportunities for others to sell your higher priced items as an affiliate. If 10 affiliate sales people lead 10 people to purchase an eBook you are selling for $30 and you are giving them a 50% cut for doing so, you will have an additional 100 people buying your book that you will make $15 off of without having to find the buyers yourself. That is $1500 and you didn't do a thing!
Two items of caution:
Presenting ideas that are not valid as a quick way to make money may lead to a small payoff for you. However, bad press spreads quickly online. If what you are selling is not valid or worth the money, your name will be ruined along with possible future sales.
Make sure that when giving your eBook away, there is a caveat that states that users are not allowed to change the links. Doing so would defeat the purpose of your writing the book in the first place.
At "Many Streams One River" our free 7-day mini-course is aimed at helping you develop YOUR PRODUCT in the niche that gets YOU excited and motivated! If you love vegetarian cooking, we want to help you make money by teaching others about vegetarian cooking! If adventure tours in tropical countries gets your blood pumping, we want you to be able to make money and live that dream by teaching others what you know!
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