The Difference Between Marketing And Advertising

Although marketing and advertising may sound similar, the two words have different meanings. Advertising plays a much bigger part than marketing, which involves branding from creation to sale. Advertising is used to promote and publicise the product.

In a marketing plan, advertising is one of the most important parts, as well as the most expensive. Advertising is used to inform the the public about your company and its products or services. There are also background activities like the forming and choosing the best strategy to target the viewers, which involves making plans such as placing ads, choosing media, time and frequency. General media used in advertising are television, snail mail, newspapers, internet, emails, radio, magazines, mobile messaging, flyers and billboards, the most popular one being television, followed by the internet.

The best way to differentiate advertising from marketing would be to describe marketing as a cake and advertising is just one of the pieces. The other pieces are market research, product designing, media planning, PR, product pricing, customer satisfaction, customer support and sales. All of them work independently as well as together to achieve the company's goal. Marketing is a long process involving many tasks that take up hours and sometimes, days of doing research. This stage is the longest process because it involves consumer behaviour. After research is conducted, the product needs to be designed and developed, which also takes up time. Processes such as executing advertisements and sales are speedier. Marketing can also be perceived as a medium between consumers and the company.

But many companies often make mistake of confusing advertising with marketing. They try to ape big companies like Coke and Pepsi in advertising but they simply ignore the work that goes behind that. The classical example of this is, take the case of logo for instance. Many business owners are so hysterical about the logo of their company in their advertisements that they think that it will simply bring in the sales. But what makes a logo works is none other than the reputation of the company and the logo must have a feeling to it and should truly reflect companyýs values. One should also remember that these companies spend fortunes on advertising which a new start up business canýt. Rather than spending unnecessary money on branding your product one should invest money and time in communicating to the consumers that they can address their expectations. After building reputation and growing to a big size company one can think of these lavish ideas. Educating the consumers also helps as it will give them an understanding that you know what you do and are best at doing that.

Smart marketers are aggressive in approach rather than passive. They provoke readerýs minds by prompting them to do something rather than just making them knowledgeable of the product. Smart marketers also bring home the names, addresses and contact numbers of people who are really interested in hiring your company by employing aggressive marketing. Thus having a good marketing campaign speaks a lot about the company and their products and advertising gives that finishing touch to the hard work done by the marketing people in selling a product.

By: dreamhobbiz

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