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The Easiest Way To Gain Newsletter Subscribers
Offering a free reward alone won't necessarily do the trick. As silly as it may sound, you need to sell your free reward. Whether it is creating a landing page or making a video detailing everything the reward offers, you need to try and get the lead excited about receiving the free reward. How many times have you saw some free report, was unsure of what it really was, and so to be safe you entered a junk email address to prevent yourself from potential spam. While getting people to fork over an email address is not necessarily hard, we want their good one not some junk email they check once every 6 months. To this we need to show complete transparency, credibility, and some sort of authority. In order words, the lead needs to know who is offering the reward, why the reward is being offered, and why that specific reward would even be of use to them? Lastly, just because the reward is free to others that does not mean you won't make returns. If you put out some quality piece of work that can actually benefits people, then, besides just subscribing to your newsletter, they will also become avid readers of your site. You will have some sort of credibility with them, and if you recommend something they will listen. As an example, I will go back to my free e-book about entering the stock market. The subject of the reward alone will probably be converted best by those that don't know much about the stock market, but what if my e-book gets them excited and actually open an account? I have created some form of a teacher-student relationship. If they want to learn more about investing in the stock market, then they will probably be more likely to visit my site because I first got them into the market. This also creates something I call the "Best Buy" effect. Somebody goes in the store with little knowledge about what they are buying and the salesman says you need this, that, and the other. Obviously the customer doesn't know any better, so they listen to the salesman. A solid free reward can create this same effect for your site too. Free stuff does cure all! Article Directory: http://www.articledashboard.com |
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