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The Fact, The Truth And The Myth Of Long Copy Vs Short Copy !
The Fact, The Truth And The Myth Of Long Copy Vs Short Copy ! If you have been marketing either online or offline, you will know, there are some marketers that said long copy will win over a short copy and others said short copy will win over a long copy with all their implanted... Marketing Strategies And Tactics ! Believe it or not, in my 3 years of self-studying and reading advertising information from top copywriters in the world, it doesn't matter what strategies and tactics you implanted into long copy or short copy, what does matter is... trans.gif Does Your Copy Still Relevant To Your Interested Prospects ? Before I go deeper into this particular post, let me tell you a short story I have heard from a top copywriter in this world. His name is "Gary Halbert," also known in the advertising world as "The Prince Of Print." I bet, if you are a copywriter, you should know who this... Arrogant, Dismissive And Self-Aggrandizing Guy Is ! The story goes like this: Let's say you are a man and God picked a hundred women. And God say, "Just because I'm really bored, I'm going to make you choose the only women you will ever be with for the rest of your life... from this collection of one hundred women. And I'm not going to let you talk to them on the phone. I'm not going to let you see the photography of them. I'm not going to let you see them on T.V. I'm not going to let you talk to their neighbors. Nothing. All I'm going to ask is, I'm gonna have everyone of those women write you a letter and from those one hundred letters, you pick the women you spend your life with." What would you want her to tell you? Would you want letters like, "Hi, my name is Bunny, I'm an Aquarian and I like walks on the beach and rock 'n roll music. Hope you choose me?" I don't think so. You'd want to know everything, would you? Words From, "Gary Halbert's Copywriting Boot Camp Seminar" I bet you would want to know, how tall she was, how much she weighed, what her religion was, what her age, how she looks like... and etc.. etc.. etc.. , right? You see, what this story is trying to illustrate to you is... Your Interested Prospects Wants To Know Everything From Top To Bottom Of What You Are Selling If It Is Still Relevant To Him ! In order for you to understand deeper, I want you to know, I'm not trying to tell you to write long copy whatsoever, what I'm trying to tell you is, you must understand the word "Relevant." I have seen sales copy so long, is just not relevant anymore, is just too... Boring And Totally Out Of Course ! So, if you have no relevant stuff to write anymore, do not, I repeat, do not just chuck rubbish information in, just to make it long. Believe me, sometimes, top marketing Gurus and copywriters makes this mistakes of writing too long, so, again remember when you are writing a sales copy or a sales letter... Make Sure The Information You Are Writing Is Relevant To Your Interested Prospects ! There is one more important thing I need you to know, and I want you to write it on a piece of paper and paste it somewhere you can see, to make sure you remember that whenever you write a sales copy or a sales letter. Believe me it is by far the most important marketing information you will ever learn, and that is... Forget About The People Who Are Not Interested In What You Are Selling, You Are Not Writing To Them ! The above information is so simple and common sense, but still there are many marketers who just ignored. Yes, you can said is a numbers game, just like what "Multi-Level-Marketers" (MLM) said... Every One Is Your Prospects ! I'm not going to address any MLM stuff here, so you don't worry. Okay, let say, I hire two best copywriter in the world to write a world-class sales letter selling you knitting machine, and I send it to you, will you even read it? I bet not, I bet you will throw it away into... A Waste Paper Basket ! You see, you might read the headline, but I guarantee, you will not read the second line, why? The answer is simple, you are not an interested prospect of buying a knitting machine. What I'm illustrating to you in this post is, in order to write a sales copy that sells, you need to... Find The Right Target Audience And Write A Relevant Information Of What You Are Selling And Stop Thinking About Long Copy Vs Short Copy ! Article Directory: http://www.articledashboard.com The Bad Blogger also known as "The Strange Kind Of Dude" is a blogger who blogs about Internet Marketing, Copywriting, Blogging and Sexual Secrets from world class players in the field. You can Subscribe to his RSS Feed to get the latest update of his blog post or go direct to his blog at www.TheBadBlogger.com You may freely reprint or redistribute this article, provided the content and links are left intact ! |
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