If you're an expert, these are the 5 key Internet tools you must use to build credibility, demonstrate expertise and stay on the leading edge of Internet technology for delivering your expertise:
Briefly, they are:
1. An e-zine (e-mail newsletter): To maintain an on-going relationship with your community. 2. A podcast (audio newsletter): To build a stronger, more personal connection than the written word. 3. On-line video: To provide an experience of you delivering your expertise. 4. E-books: To deliver material on-line with substance. 5. A blog: To demonstrate your authority as a leading expert in your field.
And of course, there's a Web site, but nowadays that's taken for granted. If you're serious about your business, you will have a Web site. These five tools are additional to your Web site.
Which of these are you already using? More to the point, which are you not using (yet)?
Gihan Perera is the author of "The Seven Fatal Mistakes That Most Web Site Owners Make - And How To Avoid Them" and "Spin: Turn One Idea Into Hundreds of Information Products". Visit GihanPerera.comand get your complimentary copies now.
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