The Google Slap - How To Slap Back

Google has updated their Quality Score algorithm again and a lot of advertisers have found that their minimum bids have gone through the roof. There is a lot of anger and resentment from webmasters as a result of these changes. Believe it or not this is a good thing. Here's why. Less competition.

You can take advantage of the changes while your competitors are venting, you can get to work on your campaigns and get more traffic. I have had an increase of visitors since the changes because I make sure my pages and ads are relevant to the keywords I'm bidding on.

It works like this for me less competition - lower bids - more traffic = more sales and a higher ROI

It can work like this for you as well. First, you want to make sure the keywords you are using are laser targeted to your product/service. If you are selling inkjet cartridges don't use general keywords like "inkjet cartridges".

Use specific keywords like "canon inkjet cartridges online" or "cheap lexmark inkjet cartridges". Use product specific keywords like "hp 51645a" or "hp deskjet 722c cartridges". You will find that keyword terms like this may not bring you as much traffic but will convert a lot higher than general keyword terms.

Make sure that your ad has the keyword you are bidding on in it e.g.

Save Big on HP Cartridges
Cheap HP 51645a Cartridges.
Free shipping on orders over $50.
http://example.com

Make sure that your landing page's content is relevant to the keyword you are bidding on. In the above case you obviously want to have that product on your landing page and your text should have the keyword in it.

Remember you can use the "Google Slap" to your advantage by having relevant keywords, a relevant ad and a relevant landing page. While your competitors are giving up or hostile towards Google, you should be working on tweaking your campaign and landing pages.

By: Robert Walter

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Robert Walter has been successfully marketing online for over 5 years. Learn how to master Adwords with his free mini course or get reviews of Killer Adwords Guides.