As we can see from from recent research, most of the internet visits are concentrated between 9:00 am and 23:00 pm. If a little more affinity, we can establish the two most important points:
- Between 9:00 and 14:00 pm. This schedule has its morning peak of visits at 12:00.
- Between 17:00 and 23:00 hours with his time of peak traffic at 19:00.
How important can it be? You may think that if your website is open all day, you do not care when it is accessed, but there are sound reasons to take them fully into account.
Questions of technical support: When making any changes to the Web or maintenance of any action, likely to involve a failure to load the page or any of its sections, it is always interesting to avoid the hours of greatest influx of traffic . In the same way, knowing what are the moments of greatest activity allows respond effectively to any problem hosting derived from the increased traffic.
Marketing Strategies: Knowing these times we supposed starting with advantage to establish a strategy for online marketing. For example, in a campaign for pay-per-click (PPC), we can devote our efforts and our budget to slots that have more economic interest. In addition, this may translate into an advantage before the competition, as all services advertising in search engines (Google Adwords, Yahoo! Search Marketing) set the start of the consumption budget daily at 0:00 pm. If it also has a limited budget for such actions, knowing these statistics becomes a matter of the utmost necessity to optimize a campaign and get maximum performance.
To speed even more, it is also interesting to know how to change this trend weekends. During Saturdays and Sundays (although it also applies to holidays there is a change in the habit of users.
‘The traffic in my travel sites decreased weekend for some reason’
The importance of the strip reduces morning widely over the weekend and still more note of the valley between 14:00 hours. The largest number of visits to a commercial site over the weekend takes place between 18:00 and 0:00 pm. Hence, maximize marketing efforts for that time slot Saturdays and Sundays is not a bad idea.
