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The Kindle Ebook Reader Now Available In Target Stores
Two separate reports from Engadget report that Target will start selling the Amazon Kindle on April 25 and Best Buy begins selling the Barnes & Noble Nook on April 18. The blog posted a screen shot of a Target inventory listing, which showed the Amazon Kindle for $259. Engadget also got its hands on an image of a similar shot from Best Buy's inventory, which listed the Nook. I work at a Target Store in Alabama, and we have not set about promoting the Kindle Portable Ebook Reader as of June 9th, despite a report announcing we would start displaying and promoting it on June 6. I spotted yet another story showing the Kindle will be publicized in Target's sale paper in Sunday, June 7, for sale ads. I can say for certain that our first stock has arrived. I found it interesting is that not one in 10 of our employees has any idea what precisely an ebook reader is or does. Target test marketed the Kindle and news reviews say the Kindle was flying from the shelves. Previous to this occassion, the Kinle ebook reader could only be purchased from Amazon or on Ebay (Unofficially, gray market and for higher prices.) Amazon was marketing a plan whereby they will supply prospective customers with the names and phone numbers of happy Kindle owners living in close proximity to them where they could see it and have a some limited amount of hands-on time. Getting the unit out where by it is seen and used is bound to boost the sales and provide all the more competition to others already in the market. Kindle is the most popular portable ebook reader since it was first introduced. A spokesman for Barnes & Noble said, "We have not made any press releases," while Best Buy said, "As a matter of media policy, we are not able to discuss rumor or speculation." Target also said it "doesn't have anything to share at this point and will not comment on rumors or conjecture." Amazon didn't immediately reply to a request for comment. Target has long been promoting the Sony Reader Digital Book PRS-505 at its stores since Sept. 14, 2008, and Reader extras like eBook Store prepaid cards, lighted covers, USB cables, AC chargers, and holders for all cables and chargers. The Nook happens to be offered online and Barnes & Noble bookstores. The Kindle can be purchased straight from Amazon.com, but it has not been available in brick-and-mortar stores. The Apple iPad, which comes with e-book features, can be acquired online, at Apple retail stores, and at Best Buy. Article Directory: http://www.articledashboard.com I am a retired computer geek. I am also an avid reader. I think the ebook reader is a product whose time has come. At this time, my personal preference is the nook ebook reader |
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