The Legend Of Burberry

Burberry, a relatively young fashion luxury brand, was set up by Thomas Burberry in 1856, at that time, he was a 21 year old draper’s apprentice opened a small outfitters shop in Basingstoke, Hampshire, England. Although started at a very low status, Burberry worked very hard, thus his commitment to quality and innovation in fabric and outerwear design earned him a loyal following. By 1870, the shop has grown into an “emporium”.

Then in 1880, he introduced Gabardine, the breathable, waterproof and tear-proof fabric which won thousands of customers’ hearts. And in 1895, Burberry invented the Tielocken the predecessor of the trench coat, which was later adopted by British officers during the Boer War. In 1901, the Equestrian Knight trademark appeared for the first time accompanied by the Latin word “Prorsum” meaning forwards. In 1920, the Burberry Check, registered as a trademark, was introduced as a lining to the trench coat.

What happened in 1955 was an important milestone for the developing of Burberry, who was awarded a Royal Warrant, by Her Majesty Queen Elizabeth II. In 1989, he was awarded a second ROYAL Warrant by HRH the Prince of Wales. Finally, in 2006, Burberry has become an internationally recognized luxury brand with a worldwide distribution network. Each fashion season, it offers countless innovative and gorgeous fashion products.

By: Tommy Martin

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