The Main Ingredients For Success Online And Anywhere (part 2)
Marketing will be our topic today after Mindset the time. If you haven't read the part 1 of this article, I suggest reading that first before continuing.
Marketing, all giant corporations in the world made their fortune from this word, Intel, AMD, Microsoft, Dell, Apple, etc. Think of the term "marketing" like this, I'll pull an example for you. Who do you think makes the most delicious burger in the world, McDonald or Burger King? Which one? Neither of them does.
For me, my mom makes the most wonderful and delicious burger in the world. But she's not as rich as Ray Kroc or James McLamore. Why is that so? She didn't market her burger or her product, simple. Their marketing campaign makes all of the people in this world recognize them as the world's best and second best burger producer.
So what have you do to market your product? You place ads, uh-uh, that's not enough. You need to do more than that.
Now, I often eat a burger at McDonald, but my mom doesn't. What does that mean? It means, not everyone will like and buy your product. To some portions of the people in this world, your product may be rubbish, to some it's like they've found a gold mine.
You need to target your customer. Yes, I know your product is the best of the best but the fact is that not everyone will buy your product. So if you're selling toys and you put your banner on some forum or websites that talks about women's skin care. That's out of the line and will only make you lose your money.
Now you need to know who will want your product and who will want it the most. Then start your marketing campaign.
I'll just wrap it up here, the bottom line is, you build a cool product that you think almost 80% of the population in this world will want it but you're not marketing it or you're marketing it the wrong way, you're waiting for your business to fail.
Stay tune to my next and last ingredients for your success online and anywhere.
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