The Most Underutilized Hypnosis Marketing Technique

If there was a way to become known in your area as the obvious expert, have an opportunity to sell your products, and generate new clients for free would you be interested? The technique I'm about to share with you is highly effective at achieving all these things and very simple to do yet it is the most underutilized technique in the field. Once you start using this strategy and start reaping the rewards you will wonder what took you so long to implement this into your marketing plan. The most underutilized marketing technique in hypnosis is giving free public talks to various groups in your area.

In my opinion, giving free public lectures on hypnosis is one of the very best ways to spread the word about your business for several reasons. One of the top reasons why I love this strategy is because it is free. When I first started in this business, money was very tight for me. Giving free lectures gave me a way to increase exposure of my business and get people excited about my services at no cost to me.

Besides being free, giving a lecture gives potential clients a chance to get to know you personally. When a person enters into any coaching or therapeutic situation trust, rapport, and comfort are three of the essential feelings that need to be present between hypnotist and client for the best results to be achieved. By presenting free lectures, it gives people an opportunity to interact with you, get a feel for your personality, and realize that you are a regular person, not some Svengali like in the strange movies that depict hypnosis. This personal interaction will do far more for you in regards to generating clients than a website or online video.

Finally, this strategy immediately begins to solidify you as the obvious expert in your area. This occurs for two reasons. First, public speaking is the biggest fear among people. When you give a lecture to a group you get an instant level of respect and credibility because most people are terrified to give even a minute or two long public talk. Always remember that even the worst public speakers are respected. Second, people make the assumption that if you are speaking to a group than you must be an expert in your field otherwise you wouldn't be up there. Besides writing a book, public speaking is the fastest way to be seen as the obvious expert in your field

Now that you know some of the benefits of giving free public lectures, let's cover how to get started.

Step one is to find groups to speak for. Did you know that there are hundreds of local groups in your area such as Rotary Club, Knights of Columbus, Lions Club, etc that are desperate for speakers to have at their weekly meetings? These groups are perfect to speak for because they composed of your area's business leaders, movers and shakers, and people who have large networks of people. To get an opportunity to speak for these groups is very easy. Simply go online and do a search for these various groups in your local area. Next, make a phone call and express your interest in speaking for their group. Finally, once you get them to book you, ask if they know of any other local chapters or groups that would be interested in having you speak for them too. It is easier than you would think to line up a bunch of free lectures this way. So get on the phone and line up some lectures.

Step two is to develop a lecture that is 15-20 minutes long. What I typically do when speaking for these groups is give them a modified pre-talk like the one I would give to a new client at my office. In my talks, I usually spend some time building mental expectancy about what is possible by using hypnosis in one's life, I dispel the major misconceptions/fears, and if time permits I do group activities to demonstrate the power of the mind. If you follow your pre-talk format then it should be very easy to create a 15 minute lecture.

Step three is to promote your services. This is where you can make your free talk into a profitable 15 minutes. An interesting thing that happens at live lectures and seminars is people get emotional hooked, and want to take immediate action on what is being offered. Once I get everyone excited about hypnosis then I do a quick plug for my services. I offer discounted sessions for anybody who books afterwards as well as discounts on my products. These talks have always been very profitable for me. I usually walk out with $150-$200+ in product sales and these lectures have always generated new clients.

Giving free public talks on hypnosis is one of the easiest and most effective ways to generate new business, and become known as the obvious expert in your area. Trust me this method works. Put it to the test yourself because I know you will love the results.

By: John B Weir

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John Weir is an award winning Board Certified Hypnotist and Certified Instructor through the National Guild of Hypnotists. He is the author of "The Crash Course in Selling Hypnosis," columnist for the Journal of Hypnotism, and has appeared on the 2009 NGH Platinum Success Panel. John is currently coaching other hypnotists on how to grow their hypnosis practice. Please visit www.hypnosisbusinesscoaching.com for the training details and www.johnweironline.com for hypnosis information