The New Trend Of Online Video Advertising

In recent times online video advertising has gained much popularity. Ranging from small firms to the topmost companies, everyone is using online video advertisement to promote their products or services. This has resulted in the change of experience of all the internet users.

There are many ways to place video ads. Normally, before any video starts to play an advertisement can be placed. If this can irritate the onlooker then ads can be placed in the middle of a video. This is like watching commercial ads in the mid of a movie. Another way is to place the ads nearby a video on websites.

Due to an increase in broadband speed and new devices that support watching videos through internet connection, video advertising is becoming popular. Modern day mobile devices are manufactured to view videos online. Video advertisement has found its way into all houses like the internet TV.

With video advertisement everywhere, people have become accustomed to it. People watch this video as a way of medium. They do not consider it as a break. If the video ads are inserted in the mid of a movie or a serial program, then it is assured that you will have 100% attention. This is found through statistics which shows that the attention of watchers was more during the weekends rather in mid weeks.

There has been some drastic growth in the online video advertisements. In the year 2009-10 it was noted that the amount of people who watched advertisements online was increased by 40%. This sudden growth didn’t mean that the number of users had increased. It meant that the previous users had better facilities than before with high speed internet connection. In the year 2010-11, the amount of users who watched video advertisements showed an increase in percentage when compared to last year’s performance. The increase in percentage was around 3.1%

As per records available, it is known that there were 14.5 billion streams of videos online. This showed an increased rate of 31.1% from last year’s record. The number of audience in November 2010 was more than 172 million.

The amount that is spent on online video advertisement has already exceeded 28$ billion and is rapidly increasing. Larger firms are pouring their money into this form advertising to attract millions of customers. Even smaller firms have found solace in video advertisement. With this amount of rapid increase and the amount of people who are already accustomed to it, video ads can be considered as the king of advertisement in the forthcoming years.

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By: Naor

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