Have you noticed that business cards are getting more creative and colorful than ever? It is understandable of course that in this digital and creative age, people compete to stand out and be remembered using a unique business card printing strategy. Custom business card designs and business card templates abound in the Internet. Apparently color business card printing nowadays is getting more competitive than you can imagine.
However, people are getting a little bit carried away. It is a business card and not a promotional advertisement. You do not have to add in every color of the rainbow, or toss in a Picasso to have a beautiful and functional business card. All you need is a simple but memorable style perfect for yourself and your firm.
A simple yet elegant style works: I have seen a lot of crazy business cards designs lately. In fact some are already on a borderline between business cards and, well something else entirely. This does not necessarily mean they are bad. Some are downright gorgeous. But for me, you do not have to be too superfluous with the design. As I have learned, most of the respectable firms have their own simple yet elegant style.
A simple example of this would be a business card with a full color background. A company logo in a corner may be embossed with a glittering material contrasting with the background itself. Subtle French curves or simple lines can frame the name and other contact details. The name itself can have a flowing script, while others details use a simple roman font.
This type of card is elegant, and demands a certain kind of respectability. It conveys to the receiver of the card that you are serious business contact with an elegant business card printing style. You do not have to be loud to stand out.
Practical not Whimsical: Some business card designs are throwing convention out the window and using different sizes, shapes and materials. Those designs are of course interesting to look at and even receive. However, there must be some kind of line that must not be crossed when doing this. Business cards are supposed to be kept using “roller decks” wallets and other containers. It is hard to keep a whimsical business card with ribbons or embossed metal letterings in your wallet. Also, there is a chance that someone might mistake it for another thing altogether and play with it or worse throw it away.
I believe you can be practical about your business card and yet still be creative. The business card printing company would appreciate the standard format, and most of us would be happy to keep it in our wallets.
I hope however that this does not discourage you from being creative. What I am saying is that you can express your creativity in a practical but subtly interesting way. You can be smart by taking the elegant and respectable route. We are not children displaying our fancy toys. We are business men and women with a business to run.
