The Prelaunch Of Zrii

Zrii, a company which has created a product based on a traditional Ayurvedic herb, promises to be a powerful force in the health and wellness and network marketing industries. It has already been endorsed by Deepak Chopra, the popular writer of dozens of self-improvement and health books. The nutritional product is made from Amalaki, a small green fruit.

Zrii was started by Bill Farley, a long-time entrepreneur and friend of Chopra's. Farley has been the owner of many successful companies, including Fruit of the Loom and Anaheim Citrus Products. He is also a partner in the Chicago White Sox baseball team.

The principles of Ayurveda date back to antiquity in India. As a modern system, however, it was reconstructed and popularized by Maharishi Mahesh Yogi. Deepah Chopra, at one time a student of Yogi's, is probably the best known expert on Ayurveda today.

Ayurveda is quite involved, but it is a system based on herbal and dietary principles. People are separated into three doshas, or body types. The three types are Vata, Pitta and Kapha. Very roughly, these three correspond, respectively, to the Western types ectomorph, mesomorph and endomorph. Each type of dosha has its own prescribed diet, herbs to take and habits regarding exercise and lifestyle.

According to Ayurvedic medicine, people become ill when their doshas are out of balance. While each person has a primary dosha, everyone has elements of each dosha in them. If someone has too much or not enough of one, they are encouraged to take measures to balance this out. Doshas also react differently during different times of the day and seasons.

The fruit of Emblica Officinalis, or the Amalaki tree is prized in Ayurveda for its role as a metabolic enhancer, anti-inflammatory and digestive aid. It also is a potent source of Vitamin C, anti-oxidants, trace minerals and amino acids.

Zrii went into pre-launch in July. It will not officially launch until October. It is, however, already causing quite a stir in both the internet marketing and natural healing communities. While network marketing companies are often very successful in their own right, they are usually somewhat marginalized. It isn't often when one is associated with people as generally well known as Deepak Chopra and Bill Farley. This will certainly provide it with some powerful momentum in getting started.

By: Larry Christopher

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