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The Pro's & Con's Of Ezine Publishing
PRO'S:- • Ezine publishing closes sales far better than any alternative, including snail mail advertising, cold calling, and sales pages. • Ezine publsihing acts as a pre-selling mechanism. It warms customers up to you and your services over the course of five emails, making them more apt to purchase any products you advertise in the future. • Ezine publishing is completely free or really cheap to start up. The only real cost is the auto responder service you use, which can be as little as $20 per month. • Ezine publishing involves building a permanent asset, which you should constantly be able to draw prospects and sales from in the future. This is in contrast to a sales page, which will either close a sale or miss it without any reasonable chance of making it again in the future. • Ezine marketing allows a person to create a "buzz" for a new product or service without doing anything more than sending out emails for a list. This simple action can get subscribers talking about a product that is in a pre-launch phase on forums and blogs, generating curiosity well before the product is ever even launched. CON'S:- • Ezines have become so hideously over abundant that they are often looked at as worthless. • Spam filters have become ridiculously over-protective, filtering out emails that look even marginally commercial, even if the person who owns the email address wants to receive the email and even subscribed to do so. • If you're not careful, your ip address and your site could be blacklisted as a spam site. For instance, if you use single opt-ins, rather than double opt-ins, you have a much higher chance of someone reporting your emails as spam, even though they could simply click the unsubscribe button at any time. • Another major con of e-zine publishing is that the average person's inbox is now crowded with dozens of emails on a daily basis. This means that it will be extremely hard for you to get noticed and read, even if you are sending out a completely legitimate course with good content. Article Directory: http://www.articledashboard.com For more Ezine Marketing information please take a look at my site. There are many ways to be successful with online marketing and to increase profitability. My business opportunity at www.online-marketing-income.com offers vast amounts of information and multimedia training on how to promote your business and how to make money with the internet. |
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