Sony and Ericsson brought a unique trait to the Sony cell phone as a product that won the market of mobile communications. Masaru Ibuka and Akio Morita were the founders of the Sony Corporation, although they did not envisage the creation of the Sony cell phone. The headquarters of the company are at Minato, Tokyo, Japan. Sony belongs to the wider range of consumer electronics and entertainment industry as they produce audio, video, televisions, communications and information, semiconductors, electronic components, motion picture, music, online business and play-station devices. In 2008 the company’s operating income was US$ 4 billion and their revenue was US$ 100 billion. In March 2008 the number of employees the company had was 180,500.
Historically speaking, Sony has been notable for their standards for new recording and storage technologies, as they did not adopt those discoveries issued by other manufacturers and standard bodies. In time, Sony has introduced standards such as: Umatic (~1968), Betamax (1975), Betacam (81), Compact Disc (82), 3.5 inch Floppy Disk (82), Video8 (85), DAT (87), Hi8 (88), Minidisc (~90), Digital Betacam (~90), miniDV (92), Memory Stick (98), Digital8 (99), PSP Universal Media Disc (~2003), HDV (~2004), Blu-ray Disc (2006). People will therefore know more about such consumer electronics than about the Sony cell phone that is a relatively new creation. Therefore, although you may refer to them as Sony cell phone products, you would actually discuss Sony Ericsson phones.
After their association, Sony and Ericsson became famous in the field of cell phone design due to their Walkman and Cyber-shot phones, getting to the fifth place among the top companies of the world, after LG, Nokia, Samsung and Motorola. The most famous Walkman mobiles were by far K750i and W800i, each with a great music playback range and two low-end phones included; both mobiles were launched in March 2005. A few months later, in October, another Sony cell phone – the P990 - was released, being the first cellular using UIQ 3.
Another successful Sony cell phone worth mentioning comes from the Cyber-shot brand. This one – the K750, had the release in 2005 and made record sales. Unlike the Walkman which had a very good media package but a poor camera, the Cyber-shot phone included both great cameras and decent viewing media.
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