The Psychology Of Internet Avatars Develops Online Persona**
As humans go about their day to day life, they create “personas” – individual personalities for different situations. Carl Jung coined the term to represent the difference between our internal personality and the one we show the world. Occasionally, this persona is changed by influence from others, outside events, or sudden emotional changes. Personas are especially important in our professional lives, allowing us to create a professional image to show to our co workers. This allows us to create and maintain a healthy work environment, while keeping business and emotional issues separate.
Everyone has a variety of different sides to their personality. These separate sides are called “social roles” by psychologists; the details come to the surface in the individual situation in which they’re needed. Our internal world is multi-faceted, consisting of internal images, internalizations of thoughts, and various elements of self image. Throughout our day, we shift between these roles and personas, without ever being aware that we’re doing it. These varied identities allow us to present ourselves in the manner most appropriate for each individual situation. This identity concept carries through to the internet with the creation of avatars.
An avatar is a digital representation of a person or persona. These icons are used to represent a user’s personality, and can be edited or customized by the user. AOL Instant Messenger was the first program to use these identification icons, and still uses them today. However, they are now commonly referred to as buddy icons, with the term avatar being reserved for forums and RPGs.
In the non-gaming world, avatars are used to represent a user’s identity or brand. IN RPGs, online worlds, and virtual reality universes, however, avatars become three dimensional fantasy representations of a personality. Humans can combine fantasy with digital imagery to create a visual representation of one or more of their personas, allowing them to bring that persona to life in the virtual world. Each avatar a person owns can represent an individual aspect of a person’s personality; viewing all of them at once can help you to gain an in depth look at their inner fantasy life, as well as their psyche
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