If you run your own business then time will be your most important asset and something you’ll have very little of. There’s often no time for a full website rewrite so if you want to make your website content as effective as possible check out these super quick tips below. If you still don’t have time then ask a professional website content writer to help you out!
- Use short sentences, short paragraphs and short words.
- Focus each paragraph on one single subject.
- Replace the word ‘we’ with ‘you’ so the copy focuses on your visitors not you.
- Repeat key points to get the message across.
- Know your target audience and write your content so it appeals to them.
- Use bullet points to break up the text and make it more readable.
- Simple and powerful headlines will make more of an impact than obscure or overly clever copy.
- Focus on the benefits your visitors will get when they use your products or service.
- Include a call to action such as your contact details or a ‘buy now’ button on every page.
- Include one or two keywords in each page of your website copy.
- Let your visitors know what makes your business different by focusing on your unique selling points.
- Shorten your pages by editing your content and only focusing on the key points – irrelevant copy won’t make you sales.
- Make sure your font is easy to read and avoid fancy colours and lettering.
- Check your spelling as mistakes can make your website look unprofessional.
- Add new content regularly whether it’s in the form of articles, blog posts or website pages.
- Make sure your brand is reflected in your website content whether it’s friendly, professional, fun or serious.
- Website content writing should be interesting so make sure everything you write is informative and entertaining.
- Don’t use jargon on abbreviations unless you’re sure every one of your website visitors will know what they mean.
- Review your changes before you upload them onto your website. Better still - ask a friend, colleague or website copywriter to read them for you as well.
These quick website content writing tips can be tackled one at a time so you can keep your website content fresh and informative.
