The Symbol Of Real Brand Shoes Is Quality

With the plethora of fakes, scams and shams out there in the arena of fashion, it is important to be able to distinguish the real brands and designer items from the imitation posers, or worse, the illegal fakes. The symbol of real brand shoes is the quality of the materials, manufacture and packaging.

Use common sense (yes, if you look you can probably find good designer shoes on sale online at fantastic prices, but a price tag of 10% of the regular retail price should smell fishy to you) and remain vigilant - keep an eye on detail.

A lot of fakes out there are pretty transparent, and the vendors of these obvious lookalikes tend to be quite open about the fact that their merchandise consists of outrageous copies. These are the ones that sport misspelled brand names, altered (usually reversed or upside down) logos, tags on weird bits of the shoe, etc. There are a lot of "Addidoes" and "Reedocks" about.

The cons to be concerned about are much smarter counterfeits, devoid of such obvious tells - and these are the ones you should be really careful of. If you shop online for your shoes, make sure to use only trusted, proven websites that have good track records. They should have detailed contact information that is easy to find and a valid physical address. Read website copy and look out for the word "variant". Very often, sham sites will talk about "factory variant designs" or "guaranteed brand variant" - this is a code for 'replica', a copy or imitation that does not give you the quality assurance you would be guaranteed of when buying the real brand. A more subtle warning could be that the seller will not ship to Italy (Italy has strong customs laws involving apparel, and most 'couture pirates' avoid it like the plague). Of course, there are legitimate websites that offer fantastic bargains and great products - but it is up to you to know which ones are legit, so do some homework.

Be smart, look closely at the product. Genuine articles will have a stitched logo - a glued on logo is highly suspect. Quality brands use superior materials. Leather should be supple, and high-grain, (designer brands tend to use very soft, breathable leather, like calfskin or napa) and patent-leather should be shiny, but not plasticky. Synthetics, in the case of high-performance athletic footwear (the only time synthetics are excusable), should be made of breathable high-tech compounds, should never smell like plastic.

Labels should always be present, and should contain style-, design- or model numbers, manufacturer's stamps and quality marks denoting materials (e. G. The leather symbol that looks like a hide). Examine the stitching. Quality shoes are double-stitched, evenly and smoothly - no snarled threads or loose pieces. Look at both left and right shoes next to each other - the stitching should be symmetrical.

Some designers have additional tells that can help you in gauging authenticity. These tells can be anything from a preferred material or stitching style to where the logo is placed to a specific way of packaging the product.

Check out your favored brand's official site for information on their tells and design markers - and factor that into your decision making. Remain vigilant, and always keep in mind that the symbol of real brand shoes is quality.

By: Colton Majeau

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