The structure of the squeeze page is vital to your success.
The web designers want it to look pretty; I judge squeeze pages by how many new opt-ins I get. Some of the ugliest pages have been hits because they do what they were intended to do.
Regardless of the beauty of the page, here are my 10 Tips for Highly Effective Squeeze Pages:
1. Squeeze pages are selling only one thing – the opt-in box. That means your design, copy and layout serves one purpose. I learned this one after spending $3,000 on really, pretty artwork and Adwords. Place the first opt-in box under the headline. Place it on the right or left; that isn’t as important as having it above the fold (That’s newspaper talk for the upper half of the page.).
2. The headline is the next most important element. Most people think that the headline is most important but remember what you’re selling.
This simple statement will focus on the prospect’s desire and tie in to the keywords or phrases that brought them to you in the first place. Jim Edwards has a great information on the subject in his book 7 day ebook.
3. Sell the benefits of your free product in bullets. Keep the information clean and simple. Forget the outrageous hype those are wasted on intelligent people. Go for the W.I.F.M. (what’s in it for me.). There must always be a “because” after your unbelievable offer.
4. Your graphic for the product must be clean and beautiful. It doesn’t matter how plain and ugly your squeeze page is, the product is the money shot. Get it professionally done. If it’s someone else’s product, then grab their artwork.
5. Place the product artwork opposite the opt-in box. It’s like putting a beautiful or handsome presenter next to the signup sheet at a convention. It makes commitment easier.
6. Keep the page clean. I can’t emphasize this enough. You aren’t selling the product; you’re inviting the viewer to give you their name and email address in return for a great and valuable free product.
7. Place the opt-in box and the artwork at the bottom of the page for the folks who like to read. There should be no other links on the page. We want them to click on the opt-in box.
8. Your button should say something descriptive – not submit or enter. If you are giving away a tutorial, you can have your button say “Enroll Here Today.” Or even the try the
Dennis Morales Francis is a small business coach and the author of “Double My Revenues In 12 Moths or Less” and "Push Button Profits! A 30 Day Program For Making $120,000 A Year On Auto Pilot" Head over to www.DoubleMyRevenues.com/money.html to get your FREE copy now before it's too late!
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