The Crisis And Discounts On Hotels In Benidorm

As EFE agency reports and included in The Chronicle virtual "hotel occupancy data confirm a slight improvement over 2009 in the Costa Blanca, for Benidorm hotel improvement has been quantified by half a point, in the case of other hotels in the Costa Blanca this improvement is 2 points. The set of hotels in the Alicante province has also seen improved their data into something more than 2.3 points in 2010. "

"This improvement in the overall data of the year clashes with the figures recorded in December, closing with a decline in employment in the Costa Blanca, Benidorm hotel without 4.5 points (from 36.6% in 2009 to 32.1% in 2010) due mainly to the results of the second half of the month, "said the newspaper ABC.

National tourism has been the majority in December, with 69% above the UK (17.7%), Nordic countries (2.2%) or German (2.2%), while by category better data have been achieved in the segment 3 star hotel with a 44.2% average occupancy, followed by 2 star hotels 28.4%, the 4 star by 23.6 and 19 5-star , 3%.

Another interesting news signed by the diarioinformacion.com Pages on 13 January 2011, in which we talk about tourism strategies posed by representatives of tourism and hotels in Benidorm Fitur: "Promoting the logo to make an identification directly with the city, even if it means having to sacrifice other images as recognizable as its beaches and skyscrapers. With that goal comes this year the City of Benidorm to Fitur. No slogans or pictures. And with the question in the air whether the design, after many changes, so will last.

Eight letters to sell the world a city that has almost everything. "B E N I D O R M ". In case, two meters tall and colorful. And nothing else. No photos, no compelling phrases - "I love Benidorm", 2008 -, and beach accessories like mats -2010 - -2009 or umbrellas and sunbeds - which cause a direct association with the sun and holidays. Too austere, especially in times of crisis. But with the aim of promoting a brand more than ever to directly identify all of these concepts with the city tourism par excellence.

The employment forecast for accommodation in Costa Blanca in the 1st half of January 2011 is 25% at this time. But optimism does not stop coming as it is anticipated that although the situation will improve, the numbers will soon be coming to be equal to those prior to the crisis.

As a conclusion, the hotels Costa Blanca have made significant offers and discounts to get the occupation of their guestrooms. Reaching a high number of customers in hotels Penicola, Benidorm, Castellon and the Costa Blanca.

By: Dolores Mora

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