The Ezine: Generate Real Revenue Without Vending

Often, in a particulary saturated market, budding Internet entrepreneurs with the talent and ambition to really carve a niche for themselves run up against a wall of questions early on. What product is the best sell? What service is the most cost-effective and competitive? Will any product or service really cut through the competition enough to be instantly profitable?

Thanks to the flexibility of Internet marketing paradigms, thoughtful entrepreneurs can, in fact, make a good income without centering around a particular product or service. The dissemination of content is a perfectly good way to generate revenue and provide a valuable information resource. Also referred to as an electronic newsletter, an eZine is a terrific way to thrive online without attachment to a product or specific service.

Newsletters are formulated to contain valuable, informative content, which provides industry insight, competitive advice, or simply enjoyable reading. EZines can be written by one authoritative source, or compile the views and ideas of many contributors; in any case, the eZine publisher must take care to lay out the content in an efficient, accessible way, and to carefully oversee subscription information and regular distribution. After details regarding content, subscription and distribution are ironed out, the next step is implementing the feature which makes any publication instantly profitable.

Advertising drives the revenue for any news or information-based periodical publication. In the past, brick-and-mortar publishing establishments would have to field an enormous overhead of printing hardware, office space, management, and vehicle and transportation costs in order just to create a periodical and to get it to its subscribers. Now, with eZines, the overhead is greatly reduced and the workload is absorbed or centralized; in reality, one individual can effectively publish and distribute an eZine. Once the content is laid out and a readership is attracted, advertising space is sold to interests whose potential customers may be found in the readership.

EZines can be distributed on an informational website, into which care must be invested in order to drive traffic. EZines can also be found as a personal journal (in this case, a weblog) equipped with broadcast features, such as RSS. Finally, eZines can take the form of an e-mail sent to a predetermined list of subscribers, often drawn from an opt-in feature on a website. In any case, the goal of an eZine is to maximize exposure in order to attract the most profitable advertisers.

While a hopeful Internet publisher works to grow a new eZine, advertising can be sold on a graduated basis as a function of readership. Inexpensive ad space can at first be sold if readership numbers under 1,000; as exposure grows, the space will become exponentially more valuable. Single-dollar advertising can turn into hundred-dollar advertisement in just a matter of weeks or months. All in all, rigorous oversight and hard work towards promoting a publication will ensure that profits continue to increase over time.

By: Leonardo Marques

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Leonardo Marques has specialized in search engine optimization(SEO) and internet marketing for the past 3 years. He's the owner of a Brazilian web directory and a collection of other English-based directories. Want to promote your website? One of the most effective ways to bring traffic to a website is by submitting the website link to a number of free web directories. Please visit www.achando.net and submit your link for free.