The Internet In Transition And The World Of Marketing
What has been termed as Web 2.0 is the collective efforts of the global community made up of professionals on the web as well as the millions of users going online everyday. The keyword here is innovation. As the web faces the beginning of the new century and its many possibilities, so comes the need to adapt to the new challenges that comes with new grounds.
Perpetually engrossed in the struggle to become a legitimate and organized platform for global communication, the internet is changing for the better.
The term does not denote an actual change in the web’s interface, but rather, the wave of development that comes with its role in facilitating cultural connections. At the tip of this iceberg of evolution, is:
The Twitter System 2.0:
What is it? The idea comes from the concept of organically redirecting traffic. This means creating genuinely relevant and interesting content in order to reel in readers –or to the marketing eye, potential customers. This requires a professional attitude with regards to researching and developing any concept in any field.
However, this also requires a grassroots approach to marketing –getting in touch with the community to find out its needs and wants, and providing it through web-based products and services. That’s how you gain profit organically. No scams, no tricks, no false advertising –just good old reliable service.
Now, apply this to the social networking platform, specifically the website Twitter. Membership to the site is free so there’s no cost to get into the system. Each post or tweet is limited to 140 characters, so you have to be straight to the point.
Here’s the kicker: as your popularity on the site rises, so will your number of followers –site members who can choose to have your posts appear on their own sites, keeping them updated with what’s going on with you. Asides from online posting, you can use SMS to send tweets and update your site, providing users with the mobility and convenience of not having to log on to the web.
And get this, there’s no limit to the number of followers you can have. Currently, the member with the highest number of followers is actor Ashton Kutcher –2 million and counting. So long as you provide quality content, loyal followers can become loyal customers. Post links to affiliate sites, or even sell viral e-books to your following. It will be tricky at first but with enough experience and maybe a bit of professional help, you can start turning a profit.
That’s what you call social marketing, and that’s just the start of it. Imagine the possibilities opened by this marketing platform, not just for marketing, but for the net.
