These Simple Steps Will Make Ppc Marketing Simple

I see many people committing the same ERRORS that I made when I first began PPC marketing. With all of the promises of easy money from affiliate marketing and the infinite number of copy and profit systems found on the internet today, it is very easy for anybody to waste lots of money by placing their affiliate link directly in the ads they place. Now this method is effective if you have an incredible sales page to push or the product is yours. But, even then expect a conversion of around 1%. Now, if you make one sale per 100 people and it only costs you $10 to get them all, but you earn $100 for each sale those numbers aren't bad. The reality of the situation is that those types of numbers are very unrealistic. Normally you can count on prices of 50 cents per click and the higher priced items are going to have lower conversions if you don't pre-sell your leads. The number 1 problem with all of this, is that once your customer enters the landing page, they are no longer yours. What I mean by that is that they either make the decision to buy "now" or they disappear forever. There are three things I use to leverage ppc marketing campaign efforts.

1) I have decided to focus solely on Facebook PPC marketing. Facebook allows you to target ad impressions to levels previously impossible. On top of that, Facebook is generally cheaper per click than the other platforms. So, you now have the ability to demographically target your ppc marketing and the best part is that it is cheaper than ever. You probably do your research for your PPC campaigns with Alexa, but many people have not tried Quantcast which is better in my opinion, especially in terms of demographics. Just take the URL of the desired product and check to see who is interested and what country they are from. If you combine this easy research with some quick looks at the Facebook groups and fan pages that fit your niche, you are already giving your conversion rates a good push in the right direction. This method alone allowed me to achieve a 3% conversion when I used it to send the traffic directly to the landing pages.

2) If you aren't using capture pages, you are throwing away the majority of of your ppc marketing money. If you don't know what that is, you need to check it out, right now. As I mentioned above, leads you send directly to the product sales page are now no longer yours. They either buy or they don't. Even worse is if they sign up for the mailing list offered on the sales page, because some affiliate vendors don't credit those future sales back to you. This means you spent your money and they may make a sale in the future off of that contact which will earn you $0. A good capture page is a great way for you to build your own list (find an autorepsonder if you don't want to go crazy) and potentially make future commissions you would have otherwise lost. In fact, an acceptable technique is making a quick video squeeze page that redirects people to the sales page after they opt-in. Normally you would entice them with some free offer, such as an ebook or other easy to produce gift. You would then have a client that you could sell to over the course of a few months or even years.

3) Since we can't improve the conversion rate of the sales pages of the products we choose to sell, our only option is to create our own custom landing pages. If you make a content rich micro-site that brands you as an authority, people will purchase more products from you. The more you work on building your image and creating a system of rapport, the more your leads will trust your recommendations. This of course will result in raising your conversion rates when you send your ppc marketing leads through to the product sales pages.

Obviously these quick tips are just the beginning of creating a successful PPC marketing campaign. There are hundreds of ebooks, strategies, and products that can help you improve your techniques. PPC marketing is a great way to generate traffic, but if you aren't careful it is also a great way to go broke.

By: Kenrick Callwood

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Take advantage of the power of the internet and especially web 2.0. Go ask questions about PPC Marketing there are plenty of people willing to share their expertise. The first thing you need is to find a good set of Internet Marketing Tools that really work. There are a lot of junk programs out there, so do your homework.