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Three Trends To Watch In E-mail Marketing
Integration of e-mail and social media took shape in 2009 with the inclusion of e-mail links allowing users to share content on social networks. Now companies like Flowtown are enabling marketers to append data to e-mail addresses based on information obtained through social profiles. And already this year, Google made Gmail more social with Buzz, Facebook announced Project Titan as a Gmail killer, and Twitter's COO praised ExactTarget's CoTweet acquisition as, "strong validation that valuable, sustainable businesses are emerging from the Twitter ecosystem.” E-mail and social are on a collision course, which will result in an improved consumer experience. Keep an eye on integration of data across channels to improve message relevance. Looking at these early 2010 trends should make us appreciate how fast this industry is moving. While good to see that e-mail budgets are increasing, results from a report released this week from EmailStatCenter suggest that the median salaries of e-mail marketers are lower than their peers specializing in other online disciplines. As such, e-mail is too often seen as a springboard to specialties in other areas. Marketing executives are well advised to insure their increased investments in this channel by investing in the talent that manages it. Article Directory: http://www.articledashboard.com www.agentbuilderinc.com/wordpress/2010/03/17/three-trends-to-watch-in-e-mail-marketing/ |
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