If you are seeking a creative and attractive way to boost brand awareness while improving your environmental credentials, tin for packaging is a durable, smart and sustainable material which creates a lasting impression and statement of quality. By choosing this recyclable and reusable form of packaging you are telling consumers that your product is not only unique and high quality, but that your company cares about environmental and sustainability issues, enhancing the brand’s image for years to come.
As the retail market becomes more competitive, packaging for products needs to be more than convenient and functional; it should also convey the personality of the brand. The range of possibilities to differentiate your product is limitless, with embossing, screen and litho-printing, shaping, etc. It is highly adaptable and flexible to meet your promotional requirements, combining mechanical, environmental and marketing assets.
Many businesses looking to reduce their environmental impact may have difficulty knowing where to start. Packaging is a good place. By using eye-catching and durable tinplate, you are choosing a clean, responsible material. The manufacture of tinplate for metal packaging already features among clean, responsible and sustainable business practices. This is because the raw material used by the industry is a totally renewable packaging material. The nature of the materials that make up steel, tin and aluminum containers means that they are recyclable in the truest sense of the word. While paper, plastic and glass can be recycled only a few times with diminishing returns, metal containers can have one life as a CD case, the next as a confectionery tin and so on.
Though the raw materials which make up steel and tin plate products remain abundant in layers beneath the ground, recycling can prevent the negative environmental effects of mining. Over 400 million tons of steel are recycled every year. Approximately half of the steel manufactured globally is made of recycled steel scrap. Manufacturers using attractive and durable tinplate packaging can save up to 75% on energy by turning to recycling rather than mining virgin iron ore. Used tinplate packaging itself is a valuable raw material for steel manufacturing. And finally, all used steel packaging brought back into the material lifecycle can be recycled into new high-quality steel products.
Tinplate is well-established as a strong, convenient, long-lasting and attractive form of packaging. Tin containers often end up as storage containers rather than being thrown away, a secondary use which has the added attraction that your name, design and logo will be continually on display over an extended period, until they reach the end of their useful life and get recycled.
Tinplate packaging products continue to be a very attractive proposition, both environmentally and economically.
Rob Christmas has been working in the tinplate industry for over 30 years and is now Managing Director of Tinplate Products Ltd. Founded in 1990, Tinplate Products is a UK company specialising in the production, design and delivery of tin packaging. The company is now recognized as the market leader for DVD, CD and other multi-media packaging in metal. Their innovative designs have won multiple industry awards. Visit Tinplate products at www.tinplate-products.com.
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